• Mar 25, 2011
AMG Driving Academy – Presumably not the cars your teenager will be driving

"Oh Lord, won't you buy me a Mercedes-Benz". Janice Joplin's words may seem entertaining to some, but strikingly familiar to anyone who's gone through the ordeal of ushering their teenager into the world of driving. While most parents wouldn't consider buying their teen a Mercedes as a first car – at least, not a new one – the automaker is offering the next best thing. And in many ways, it's even better.

Armed with statistics of teenage driving accidents and the success of a similar program in the UK, Mercedes-Benz USA is preparing to launch its own teen driving school right here in the United States. The program is aimed at turning new drivers into safer drivers through an advanced curriculum that goes over and above what's mandated by the state in order to fulfill the basic requirements for a driver's license. Going even further, the Mercedes-Benz Driving Academy is negotiating with local DMVs across the country over integrating its program with the existing mandatory process to create an all-encompassing program.

If it achieves the same goals as it has in the UK, opening an advanced driving school for teens in America strikes us as one of the best safety features Mercedes-Benz has come up with yet. For the company that pioneered ABS brakes, crumple zones, stability control, brake assist and traction control, that's no mean feat. Details in the press release after the jump.

[Source: Mercedes-Benz]
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Mercedes-Benz to Launch Teen Driving School in the United States

* The Mercedes-Benz Driving Academy is set to open in the U.S. in late 2011 to offer teen driver's education
* Designed using a unique combination of interactive classroom sessions, online learning and behind-the-wheel training that leverages state-of-the-art teaching methods and use of supervised practice within the Graduated Driver Licensing (GDL) framework
* Focused on making young people better and safer drivers through an innovative driver's education approach

Mercedes-Benz USA announces today that in late 2011 it is planning to offer driver's education with the aim of teaching teenagers the skills and competencies for safe and enjoyable driving.

At the core of Mercedes-Benz Driving Academy is an innovative driver's education approach that reflects the best teaching methods from around the world that is currently being finalized and specifically tailored to the U.S. environment.

The research-based approach is being designed to improve the effectiveness of time spent in the classroom, online, and behind-the-wheel. The goal of the Mercedes-Benz Driving Academy is to prepare students for today's driving environment by going beyond basic car control skills and rote learning of traffic rules.

Research clearly identifies that the standard U.S. formula of 30-hour in-class education followed sequentially by 6 hours of behind-the-wheel training cannot reasonably be expected to transform a non-driver into a safe driver1.

"Despite the dramatic changes in vehicles, highways, and the driving environment over the past 60 years, driver education remains relatively unchanged in the U.S.," said Alexander Hobbach, Senior Manager, Daimler AG. "The skills required to simply get a license do not fully prepare young drivers to meet the demands of the road. Mercedes-Benz recognizes this issue and as a result is creating an educational program for the U.S. that is based on the best teaching methods and tools available."

Mercedes-Benz has been working with international driver education experts to develop an innovative curriculum-based program. A Mercedes-Benz Driving Academy in the U.K. was launched for the first time in 2009 based on this curriculum and since then 4,500 students have enrolled in the program. Amongst those who already obtained their driver's license and participated in the program, had a first-time pass rate of 79 percent – nearly double the U.K. national average of 43 percent.

Mercedes-Benz is combining insights and key elements of the U.K. curriculum and delivery methods with U.S. DMV (Department of Motor Vehicles) requirements to develop the integrated program that is going to be offered at the Mercedes-Benz Driving Academy in the U.S. later this year. Mercedes-Benz has already met with DMV representatives to discuss the development of an integrated curriculum that fulfills all state requirements, which positions the Company as the first and only auto manufacturer to offer a complete, state-certified driving school in the U.S.

"As a company, we have a long history and continuous efforts to improve vehicle safety so the Driving Academy is a natural extension of Mercedes-Benz desire to achieve accident-free driving," said Hobbach. "With only 10 percent of crashes being a result of technical failure and 90 percent due to human error, Mercedes-Benz sees an opportunity to actively improve drivers' skills, focusing first on novice drivers, who are most at risk on U.S. roads."

It is well known that there is a disproportionately high driving incident rate among teen novice drivers. According to the Centers for Disease Control and Prevention motor vehicle crashes are the leading cause of death for teens in the U.S. In fact, teens aged 16-19 are four times more likely to crash than adults. While technology has led to more driver distractions, especially for teens, driver's education is being offered in fewer and fewer high schools in the U.S. That is why many organizations and experts are seeking ways of improving driver's education.

"Driving is one of the most important skills that a teen can learn, and it is extremely important that parents do their research before sending their child to a driving school," said Daniel R. Mayhew, Senior Vice President, Traffic Injury Research Foundation. "Getting parents and teens working together is one crucial step among many that can better prepare beginner drivers."

Due to the alarming rate of teen deaths caused by motor vehicle collisions, national and state legislators, regulators, law enforcement, public agencies and other safety advocates have worked hard over recent decades to find ways to reduce the number of fatal and serious injury crashes on our highways for decades. In fact, Mercedes-Benz is also finalizing plans to work with leading driver safety advocacy organizations and law enforcement to create a public service outreach program that emphasizes safe driving and driver's education.

Mercedes-Benz Driving Academy's approach also seeks to achieve greater compliance with policies that have successfully been implemented to increase driver's safety such as the Graduated Driver Licensing (GDL) rules. The GDL framework provides for compulsory driver's education, combining classroom or online learning, on-road training, mandatory supervised practice, and restricted driving privileges once a novice driver starts driving solo. By using an integrated program to reinforce learning points throughout the learner driver period, as well as involving parents in the process, the students can realize greater benefits of GDL.

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar.

MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans in the US. More information on MBUSA and its products can be found at www.mbusa.com and www.mbsprinterusa.com.


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    • 1 Second Ago
  • 18 Comments
      • 3 Years Ago
      The first thing they should teach their drivers is to get off the damn cell-phone while driving.
        • 3 Years Ago
        Amazingly I was almost hit by a dumbass on a cell phone within my first 3 hours of driving.
      • 3 Years Ago
      I think the most important message you could convey to your teenage driver on the way to the MB teen driving class is that society needs the children of wealth to be better protected and trained than their less-successful brethren. Of course, they are probably already aware of their superior socio-economic status...so it might be a waste of time to blather about it in aloof smugness.

      Seriously, it's not that difficult to find a quality, locally-run driver instruction program. Instead of cooping your kids up with other automatons of wealth, why not just support your local business and have them mix (gasp!) with dissimilar kids?

      The Charlie Daniels Ultra Patriotic Express

      P.S.: In Germany, MB doesn't really offer this, per se. Fahrradschule are well-regulated, far superior to "high school driver's ed," students must be adults and the tests (both in class and for the license) are somewhat difficult. That should be the standard here...not this MB marketing gimmick.
      • 3 Years Ago
      one step closer to something like this being mandated

      Make lessons interesting, make them challenging. People don't just deserve a license, they should earn it
        • 3 Years Ago
        Can't remember was it Finland or Norway though. I think driving lessons there already include mandated time on a skidpad, so all of them know how to powerslide?
        • 3 Years Ago
        The finnish I think it is have to do a ridiculous range of competencies to get their license. Skid pad is one of them, from what I vaguely remember it isn't just having fun on it for 15 minutes and just experiencing it either, you have to achieve certain things.

        Motivating non-gearheads to go through with a harsher licensing test could be hard.

        I had no idea about the difference the wet made until a few months after I got my license and hit the ski pad, I also learnt about slight brake application to shift weight to the front and let the wheels grip. Learning how to brake and judge corners to an advanced level would be fantastic. Nothing like being stuck in a car with someone who considers himself a "good driver" when he just piles straight in and turns the wheel when he reaches the bend. No concept of going wide or anything.
        • 3 Years Ago
        It would be nice if they could do a program for everyone else too, with some incentive like "pass the road and traffic safety course, and we'll let you do a track driving course and drive something very cool". For a reasonable price.

        It would make a good excuse to bring the A-class to the US too - something just a little cheaper to insure as a drivers-ed car, and closer to entry level for the graduates 5 or 10 years later.
        • 3 Years Ago
        BMW has a great class for teens.
      • 3 Years Ago
      @rllama:

      I'd be will to pay an extra $500 plus travel expenses if the manufacturer of my next car offered an advanced driving course like this. MB is brilliant to realize the market potential of this service!
      • 3 Years Ago
      I think it's a good move on their part, but I'd hate to be the kid who learns to drive on a Mercedes, only to end up driving around in a beat up '93 Nissan Sentra.
        • 3 Years Ago
        My boss's kid took lessons from a driving academy that only used Audi A4s. So of course my boss bought his son an Audi A4 with the logic of "he is comfortable with and knows how an A4 responds". No, Jr. did not drive the A4 into a tree or a wall but in the last 18 months that car has gone from brand new to very very abused and tired.
        • 3 Years Ago
        this is why when I have kids I will not spoil them and buy them a car. If he wants a car has to earn it themselves so they WILL take good care of it as it came from all the sweat and stress from work.

        Back to mynameisjay. I learnt to drive on new Opel Corsa and a Ford Fiesta at that time but my first was a 15 yr old Renault Clio. Handbrake was rubbish and the clutch was even slipping but I treated it like my own baby.
      • 3 Years Ago
      It might just be funny to me, as the owner of a 1981 300D....but somehow I envisioned a class full of teenagers trying to race around the skidpad with Mercedes 240D's from the 70's-80's. I think all teens should have to learn on something slow, rear-drive, heavy, noisy, stinky, and yet relatively safe like a stick-shift 240D.
      • 3 Years Ago
      Best idea I have heard in a long time. If it ever makes it to Michigan I'll sign my daughter up immediately!

      Between this an autocross, I'll worry far less when my kids are behind the wheel!
      • 3 Years Ago
      Thank you MB! I have always wanted higher standards for driving in this country. It seems like anyone with a heartbeat and halfway decent vision can get a license, or get one renewed.

      It will be a challenge in this country, but I do hope they are successful in selling their program to DMVs. Driving is a privelege, not a right.
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