Whoo boy! We would not want to be on the business end of the Honda whip this week. In case your head has been in the sand, Honda put up a Facebook page showing off their new Crosstour. General reaction was, to put it Orwellian terms, ungood. What's the problem with social media marketing if you're a corporation? You give up control of your message. As it turns out, sometimes you even give up internal control, too. Which is exactly what happened when Honda's light truck product planning manager Eddie Okubo posted a defense (or is that a defenestration?) of the much maligned new CUV without divulging the company he works for. Well, he got caught.
In a novel/strange/unprecedented move, Honda has gone and posted a clarification on its Crosstour page – about everything. Here's the short version, all bullet pointy like:
- The images that everyone thinks are the second coming of the Aztek are actually akin to bad yearbook photos. Put another way, the Crosstour is better looking that it looks.New photos will set you all straight.
- This isn't the European Accord wagon (as cool as Honda knows the Euro wagon to be) because it's an Americanized version of an American Accord wagon. i.e. bigger.
- This next part bears copying and pasting, "Many of you don't like the styling: It may not be for everyone." Though, Honda thinks among CUV buyers, the Crosstour will do well.
- Honda can't give out any more specs – sorry
- Finally, Eddie's comment wasn't removed because Honda was embarrassed by it. His comment was removed because he violated a policy concerning personal opinions on Facebook.