• Mar 25th 2008 at 5:57PM
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Hot on the heels of the impending sale official sale of Jaguar and Land Rover to Tata and news that Fiat is looking to start producing Alfa Romeo vehicles in the U.S. are reports that Fiat would be interested in partnering up with the new Jaguar ownership to share rear-wheel-drive platforms for their high-end Alfa models. Tata and Fiat already have close ties, as Ratan Tata, chairman of the Tata Group, is a member of Fiat's board and the two companies jointly produce engines and transmissions in India.

In addition to possible platform sharing between Jaguar and Alfa, Fiat is also interested in using the existing Jaguar and Land Rover dealer base in the U.S. as a way to ease Alfa's re-entry the American market. Anything that helps get Alfa Romeo back in the U.S. is fine by us, but there are surely issues with selling what could possibly be competing brands from the same dealer lots.

[Source: The Financial Times]

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    • 1 Second Ago
      • 7 Years Ago
      I work at a Jaguar dealership, I would welcome Alfas! Great combination if you ask me. Speaking of Jags, watch out for the new 2010 XJ, there will be nothing like it on the planet!
      • 7 Years Ago
      A large percentage of PAG (Jaguar/Land Rover/Volvo) dealers were already sharing the same stores in many areas, despite perceived competitions - The LR3 competing with the XC90, the LR2 competing with the XC70, the S60 or S80 competing with the S-Type, the X-Type competing with S40AWD.

      Given that Volvo may be pulling out of these stores due to the ownership change would be a perfect fit for Alfa to move in.
      • 7 Years Ago
      Interesting, both Alfa and Jag need a 3 series type car. This combination could be gorgeous.

      On the other hand I wonder if English wiring and Italian engine fires are a good combination.
        • 7 Years Ago
        Alfa has the 157, and it's damned good. Even the X-type was a great car from a dynamic standpoint, I don't understand why the US publications hated it so much.
        • 7 Years Ago
        None in my collection have ever had a fire. You must be thinking of the British side of the equation.
      • 3 Years Ago
      Its funny to me that two companies not really known for great reliability are going to sell cars in the same dealership. I love Alfa Romeo cars, but I wouldn't cross shop it with Jaguar. But it kind of does makes sense because Jaguar doesn't have an entry level car currently, and if Alfa does then people will cross shop. Assuming that you would overlook a Jaguar for an Alfa in terms of price. Other than that I don't really see why the two brands would be cross shopped.
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