Alfa to work with Jaguar on new vehicle platforms, dealerships?
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Hot on the heels of the
In addition to possible platform sharing between Jaguar and Alfa, Fiat is also interested in using the existing Jaguar and Land Rover dealer base in the U.S. as a way to ease Alfa's re-entry the American market. Anything that helps get Alfa Romeo back in the U.S. is fine by us, but there are surely issues with selling what could possibly be competing brands from the same dealer lots.
[Source: The Financial Times]
Reader Comments (Page 1 of 1)
DJ 6:35PM (3/25/2008)
A large percentage of PAG (Jaguar/Land Rover/Volvo) dealers were already sharing the same stores in many areas, despite perceived competitions - The LR3 competing with the XC90, the LR2 competing with the XC70, the S60 or S80 competing with the S-Type, the X-Type competing with S40AWD.
Given that Volvo may be pulling out of these stores due to the ownership change would be a perfect fit for Alfa to move in.
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peafunk 7:05PM (3/25/2008)
I work at a Jaguar dealership, I would welcome Alfas! Great combination if you ask me. Speaking of Jags, watch out for the new 2010 XJ, there will be nothing like it on the planet!
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easyrider425 7:11PM (3/25/2008)
Interesting, both Alfa and Jag need a 3 series type car. This combination could be gorgeous.
On the other hand I wonder if English wiring and Italian engine fires are a good combination.
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Moe 7:23PM (3/25/2008)
Alfa has the 157, and it's damned good. Even the X-type was a great car from a dynamic standpoint, I don't understand why the US publications hated it so much.
Rick C, 10:26AM (3/26/2008)
None in my collection have ever had a fire. You must be thinking of the British side of the equation.
tbyron 7:33PM (3/25/2008)
Competing brands? What Jaguar customer would cross-shop Alfa Romeo?
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SPG 12:15AM (3/26/2008)
The cool ones.
Ben 8:23AM (3/26/2008)
me
Quuppa 10:39AM (3/26/2008)
"Competing brands? What Jaguar customer would cross-shop Alfa Romeo?"
currently 159 and X type and in future maybe
169 and same size jaguar sedan