• Feb 18, 2007

Is that a Grey Goose flying into a Silver Cloud? Not far off, actually. In a bit of brand synergy we can really get behind, Grey Goose, the veritable Rolls Royce of vodkas, has teamed up with Rolls Royce itself on a joint marketing and public awareness campaign.

The promotion centers around two specially-made Grey Goose edition Extended Wheelbase Phantoms. The limos got a specially-mixed French racing blue finish outside and unique upholstery inside. Naturally, the flying Grey Goose icon is embroidered and discretely emblazoned on different parts of the car.

The two special Phantoms will be used to generate publicity, raise money for charity and for a public awareness campaign that will bring them to different cities promoting responsible drinking and, of course, Grey Goose. At the end of their run, so to speak, both Phantoms will be auctioned off, with the proceeds going to charitable causes.

Press release after the jump

[Source: Grey Goose]



PRESS RELEASE

GREY GOOSE(R) Vodka Creates Customized Rolls-Royces to Help Promote Social Responsibility Message

GREY GOOSE(R) "The World's Best Tasting Vodka," has teamed up with Rolls-Royce, the undisputed leader in the ultra-luxury sedan segment, to create two customized limited-edition Rolls-Royce Extended Wheelbase Phantoms to serve as a platform to promote their social responsibility message of enjoying a safe night on the town, while delivering a luxury experience that cannot be replicated. The public should look for the 2007 GREY GOOSE Rolls-Royce Extended Wheelbase Phantom at high-profile events and around the town, where trained chauffeurs will educate passengers on GREY GOOSE and the importance to "Sip Responsibly." Additionally, vehicles will be utilized to raise money for local and national charity partners and ultimately auctioned off at the end of the program for charity.

Embodying the best in luxury and exclusivity, the 2007 GREY GOOSE Rolls-Royce Extended Wheelbase Phantoms creates an environment representative of the GREY GOOSE brand. Passengers will be encapsulated within the GREY GOOSE experience through special features including custom blended GREY GOOSE signature blue exterior paint and plush upholstery, GREY GOOSE logo embroidered onto headrests and integrated into the trim of the car, grey chrome door tread plates, GREY GOOSE etched mirrors and sterling silver GREY GOOSE onlay on each of the mahogany-veneered door cappings.

The new longer wheelbase Phantom is entirely hand-crafted in-house -- designed, engineered and hand-built by Rolls-Royce Motor Cars at Goodwood, England. The Rolls-Royce Extended Wheelbase Phantom is a limited edition vehicle with only 100 being produced in the world, which promises additional interior space for the rear passengers while maintaining the elegant look of the standard Phantom, its first-class driving performance and the comfort of front-seat occupants. Power continues to be provided by the same highly acclaimed 6.75-litre, 48-valve, 453 bhp, 720 Nm V12 engine that was developed for the standard Phantom. Because the weight gain of the new extended wheel base Phantom over the standard motor car is negligible, there is very little impact on performance or fuel economy. Driver and passengers can still enjoy the effortless and relentless urge of the engine from tick-over, riding on a wave of seemingly bottomless torque. At just 1000 rpm the Rolls-Royce V12 develops 560 Nm of torque.

About Rolls-Royce Motor Cars

For nearly 100 years, Rolls-Royce has been the icon of motor engineering and design. The name has entered the language as the expression of the perfection in a range of endeavors far beyond the motor industry. The new Rolls-Royce Phantom is entirely in keeping with that long and illustrious heritage yet, at the same time, is totally contemporary. It reflects the timeless values of quality, distinction and authority, combining the best of the past with the best modern design, engineering and technology to re-interpret the character of Rolls-Royce in the 21st century.

About GREY GOOSE(R) Vodka

Blended and bottled in the celebrated Cognac region of Western France, GREY GOOSE Vodka is truly a unique offering. Every element that goes into its production ensures that GREY GOOSE Vodka stands alone as the "World's Best Tasting Vodka." The 80 proof super-premium spirit is packaged in beautiful frosted glass bottles, with a clear window in the shape of a Grey Goose silhouette that allows a peek at the flight of the Grey Goose across the majestic Massif Central Mountains. Each bottle is sealed with a cork stopper and an elegant foil closure. The GREY GOOSE portfolio is comprised of GREY GOOSE Vodka, GREY GOOSE L'Orange, GREY GOOSE Le Citron and GREY GOOSE La Vanille flavored vodkas.

GREY GOOSE AND GREY GOOSE AND DESIGN ARE REGISTERED TRADEMARKS. IMPORTED BY GREY GOOSE IMPORTING COMPANY, MIAMI, FL. VODKA AND FLAVORED VODKAS EACH 40% ALC. BY VOL. -- DISTILLED FROM WHEAT.



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    • 1 Second Ago
  • 8 Comments
      • 7 Years Ago
      but just remember... don't drink the grey goose while driving your grey goose edition rolls...
      far jr
      • 7 Years Ago
      Isn't that a photo of the next Chysler 300? sarcasm
      • 7 Years Ago
      Where is the Jack Daniels Bentley?
      • 7 Years Ago
      Dear god! And to think this was once a company that produced a tasteful product. Maybe they can do an Eddie Bauer edition next. This is like watching a slow train wreck.
      • 7 Years Ago
      Grey Goose is hilarious. A virtual company that farms out its vodka distilling to cognac producers in France with excess capacity and sells it to status-concious Americans with more money than brains. Long live the late Sidney Frank!

      http://nymag.com/nymetro/news/bizfinance/biz/features/10816/
      • 7 Years Ago
      If I were Rolls Royce I'd back out of this joint marketing effort.Doesn't help Rolls,only Grey Goose.this is just geared to appeal to a few naive slobs who want to associate drinking with privilage.
      • 7 Years Ago
      "This is like watching a slow train wreck."

      An extremely profitable train wreck anyway.

      I liked that Grey Goose article^^ Amazing what good marketing (and a little luck) can do.
      Ben Beauvais
      • 7 Years Ago
      and 5 o'clock KIA?