Like a tractor harvesting an Iowa cornfield, biofuel advocates aren't using a ton of subtlety in their approach to take down Big Oil. The coalition Fuels America used April 22, i.e. Earth Day, to kick off a campaign for higher renewable fuel mandates. And, while that corn field may be a lovely shade of maize, the advocates are talking green, as in the money oil companies are pulling out of Americans' pocketbooks by insisting on reuced use of biofuels.
A high-end car dealer in San Diego, Calif. pled guilty in federal court Thursday to eight misdemeanor counts of breaking campaign finance law.
Germany's largest automakers are renewing their pitch for their clean-diesel vehicles in the US as a way for consumers to combat high gas prices without having to resort to the (often) even pricier hybrid and plug-in hybrid options.
The latest Nissan global ad for the all-electric Leaf doesn't get lost in translation.
Looking to avoid becoming a lightning rod for the Presidential race, General Motors is asking the candidates not to tour its plants until after Election Day. Ever since its bankruptcy in 2009 where it received billions of taxpayer dollars, GM has been used as leverage by both sides of the political aisle, but the automaker is hoping that by eliminating the presidential
General Motors has launched an advertising campaign touting the safety of the Chevrolet Volt extended-range plug-in electric vehicle, just as its CEO testified to Congress that a recent Volt fire that took place after a National Highway Traffic Safety Administration cras
General Motors has launched an advertising campaign touting the safety of the Chevrolet Volt extended-range plug-in electric vehicle, just as its CEO testified to Congress that a recent Volt fire that took place after a National Highway Traffic Safety Administration crash test would never occur under real-world circumstances,
2010 Pontiac Vibe GT - Click above for high-res image gallery
You didn't seriously think that the race to succeed Max Mosley as FIA president would be entirely clean, did you? The head office of the international automobile federation has been the subject of more controversy than a G8 meeting, so it only stands to reason that the campaign to fill its vacancy would follow suit. And here's the first blood.
Lost in the bevy of numbers that is the Autoblog monthly sales report is the fact that Volvo just isn't selling very many cars in the U.S. any more. The Swedish automaker only sold 5577 units in May, and the downward trend started way before the automotive market hit the crapper. Given the sad state of Volvo of late, it's little wonder that Ford is desperately trying to sell the once profitabl
Long dead are automotive advertising campaigns that focus solely on the technical aspects of cars. Advertising now focuses in on sensations, feelings, abstract concepts and that "special something" that makes a particular vehicle stand out. Toyota's campaign to launch the 2010 Prius in the States takes exactly this kind of approach, with advertisements that are full of nature, singing flowers and the slogan: "Harmony between man, nature and mach
After announcing earlier this week that GMAC would only finance customers who hold credit scores higher than 700, General Motors has decided it would be prudent to reassure consumers that they are still in the business of securing loans and selling vehicles. Starting Friday, GM will launch a "Financing That Fits" campaign on a national level. Through advertising on te
When GM launches the 2008 Malibu this fall, look for it to go directly after the Toyota Camry and Honda Accord. Mark LaNeve, GM's sales, service, and marketing VP, says GM will be laying out the reasons why it feels the Malibu is better than its competition in the new ad campaign. We hope to see the fur start to fly in the bread-and-butter sedan arena, with respon
Resurrecting the Taurus name isn't the only element from Ford's past that Alan Mulally thinks should make a comeback. Despite having one of their best lineups ever and winning accolades, customers have other makes further up on their list. Potential buyers who actually check out what Ford has to offer often come away impressed, and for this reason Mulally is suggesting a return to the "Have You Driven a Ford Lately?" tagline.
Senator Barack Obama has tossed aside the keys to his Chrysler 300C in favor of a new Ford Escape Hybrid. According to the Detroit Free Press, the senator from Illinois was lambasted for driving the a V8 300C after chastising Detroit in a May 7 speech for failing to anticipate rising oil prices that have changed consumers' buying habits.
We recently discovered this article from Brandweek/Adweek about a new marketing campaign for Land Rover that leaves a bad taste in our mouth. Ad agenc
We would rather be tasked with reversing the downward tug of gravity than take on the ad account for the 2008 Ford Focus. The Blue Oval has announced that the account may not be handled by its usual agency, JWT Detroit, and that it's searching for a brave new agency to take on the daunting task of selling the redesigned Focus. JWT Detroit will bid
Poor Arnold Worldwide. They were mining advertising gold for Volkswagen in the late 1990s with clever spots and print ads. Apparently the relationship went cold, and VW moved on. There was much wailing and gnashing of teeth in Boston, but now, Arnold has found themselves in the crosshairs of father's advocacy groups as they vie for Volvo's ad money.
Chrysler will further tout its connection to Mercedes beginning with the launch of the Sebring convertible. Well, gee, the Mercedes DNA is fairly oozing off the Sebrings, isn't it? Underwhelmed by the Sebring sedan's sales performance thus far, Chrysler has decided to move the image for the entire brand upmarket. The idea is to play up the idea of "German Engineering" while also emphasizing that Chrysler is the premium American offering under the DCX tent. Ultimately, the goal is to attract cust