Promotion

An ambitious launch wrapped in a publicity stunt.

Guard against collisions, dead batteries, and other car issues with the CarLock Anti­-Theft System.

Buick begins a program offering 24-hour test drives called "24 Hours of Happiness." It's meant as a long-term brand builder rather than a quick sales boost.

A German newspaper reports that Porsche CEO Matthias Mueller will be promoted to the board of the Volkswagen Group, overseeing cooperation among its sports car brands. It isn't yet clear if he will keep hold onto his position at Porsche.

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Jonathon Ramsey

Don't know how we missed this, but you don't have to play around with the 2014 Porsche Cayman configurator to see the new coupe in action; Porsche has given us more than two beautiful minutes of Cayman footage to enjoy.

You may have a six-figure mountain of debt but, hey, you'll get $1,000 off of a Prius C.

Just don't tweet from behind the wheel, Okay?

It's like an extra tapas dish being thrown in with the whole meal, we guess.

With all the attention given the Nissan Leaf and Chevy Volt, you'd easily be forgiven for completely overlooking the diminutive Misubishi i-MiEV. First, the small EV has yet to roll into the driveway of a U.S. customer. Second, until recently, Mitsubishi's national advertising has been just as hard to find as the vehicle. Rather than

Lynch Hummer dealership in Chesterfield, Missouri – Click above for image gallery

Last year, Max Motors in Butler, MO gave away free handguns with the purchase of a new vehicle. The promotion was such a success that the dealership is at it again, but this time with a more Russian flair. Buy a new truck at Max Motors, and you'll receive a voucher for a free AK-47.

Audi is the official luxury vehicle of the New York Yankees, Toyota said it's a sponsor but hasn't said how, and now Ford joins the cavalcade of motorized Yankee stadium financial backers by providing the official truck and SUV of the pinstriped boys. The deal is mostly for signage on the field and concourse, along with Yankees promo materials, with some display dates thrown in (as wit

If a company is going to stay in business, there's no question that it must continue to market itself. Yet Chrysler's choice to pay to do so via this summer's Terminator: Salvation is a head-scratcher. Some folks have made an issue -- a valid one -- of public funds being used to secure the sponsorship. Regardless of who's paying, we don't get this at all.

How can you win a free Lexus hybrid? Easy. Well, it's easy to enter the contest, anyway.

We'll avoid the trite jokes about Jack Kirby's Mustang sculpture being a "nice car, bud." Ouch. There, it slipped out anyway. Now we can just move on. Rather than just stack up the red, white, and blue swill cans to the ceiling, as would most college students, the art and design scholar built a car instead. Kirby's chef d'oeuvre came to be when Budweiser rolled out its UK-only "Budbucks" promotion this summer – grand prize, a 1965 Mustang, Jack's favorite car. Whether or not he wi

We've all seen the assorted tinsletown glitterati rolling up to award shows and premiers in their shiny new hybrids. Some of them like Ed Begley, Jr. and Darryl Hannah are genuine greenies. Others not so much. So why do so many celebrities show up in Priuses instead of stretched limos when the cameras are turned on? Look no further than the EMA.

While many automakers are scrambling to increase the music quotient in their cars via the addition of auxiliary inputs, a.k.a. iPod jacks, Volkswagen has announced the V-dubs Rock promotion today that turns up the wick on in-car entertainment. Beginning today and lasting through December 31st, anyone who purchases or leases any 2007 Volkswagen model or select 2006 models will get a custom First Act GarageMaster electr

Though automakers are shifting millions of ad dollars to the Internet, they have not neglected the old boob tube. Dodge, Turner Media Group and EchoStar along with its DISH satellite TV network have teamed up to bring one internet feature--interactivity--to Dodge's new TV-based Caliber campaign. Subscribers seeing one of the 30 second ads will be shown an on-screen "trigger" that will transport them to a website-like environment where they'll be able to browse a picture gallery, locate dealers o