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Chevrolet dealers are already offering discounts on the Bolt

The EV has been on sale for three months in select states.

Chevrolet dealers in California are cutting prices sales fell in February.

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Toyota lowering Prius sticker prices in California

Prius C, Plug-In Hybrid Get Biggest Markdowns

Toyota marks down Prius variants in Southern California to spur sales.

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2014 Ford C-Max Energi plug-in hybrids get deep, deep discount

Ford Looks To Unload 2014 Model-Year PHEV Inventory

All of the Ford C-Max Energi Hybrid discounts, tax credits and incentives can turn the $34,000 price tag into just $22,000.

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Mercedes offers 3,000-euro discount amidst struggling sales

The bad economy looks to be getting deeper over in Europe. The latest evidence is German carmakers' desperate efforts to prop up badly-lagging sales. Last month, European discounts on German brands averaged 12.2 percent. And now, Mercedes-Benz is offering a 3000-euro ($3,900) trade-in incentive to customers.

Infographic: Which automakers gave the biggest discounts?

Business was a-boomin' in the auto industry last year, and while a number of factors conspired to keep cars moving through dealerships, chief among them was discounts. How do we know that? This infographic contains part of the answer.

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Honda fighting below-invoice online pricing deals

Let's face it, nobody pays MSRP anymore. In fact, the most savvy car buyers among us don't even pay invoice price. Thanks to Internet pricing sites like TrueCar.com, it doesn't take negotiating skills or friends in the business to get dealers to sell you cars at deep discount. And that fact has Honda ticked off.

Forbes picks top 15 most overpriced vehicles

Using a formula that takes into account what a buyer actually pays for a vehicle, J.D. Power APEAL Survey results and the Consumer Reports Owner Satisfaction Survey, Forbes has come up with the 15 vehicles for which you'll probably pay too. The most overpriced vehicle will cost you $7,158 more than it should. For some reason we couldn't see the 15th and final slide, so all we can

It's Pindemonium! Ford expands discount program for employees

Ford is expanding its employee discount program in an effort to boost domestic sales by labeling its workers as "sales ambassadors" and providing them with five additional discount PINs that reduce the price of any new model manufactured by FoMoCo.

Insurance companies steadily rolling out green machine discounts

In a recent press release, Travelers Insurance company announced that New Jersey is the latest state to receive their 10 percent discount for customers who own a hybrid vehicle. Now at 39 states, Travelers is also offering a central website for those who are considering a hybrid to learn about information such as tax benefits as well as obtaining policy data and insurance quotes.

Ford's Ambassador Club attempts to increase employee discount sales

Ford Motor Company employees and retirees each account for less than one AXY-Plan sale per year (the AXY-Plan is Ford's employee and supplier discount program). The company claims that if it could only add one additional discounted sale per employee and retiree each year, a market share gain of two percent could be realized. That's not exactly small potatoes in today's marketplace. As such, the company has started what it calls the Ambassador Club for those emp