Branding

It'll unveil its 'master brand' in early 2019.

No frills, OK. But was it made using MS Paint?

Grab your VR goggles.

Automakers can bring in some serious money from licensing out their names. It can also keep a defunct brand in the public eye.

Car-sharing service Lyft has decided it's time to retire that big pink, fuzzy mustache its cars have worn since its founding in 2012. After working with design firm Ammunition, the company known for its work with Beats by Dre, the new "21st Century update of the taxi light" is a pink plastic banana-sized mustache that sits on the dashboard. It's called a "glowstache."

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.

There's no softening the blow with this one – this is the limited edition 2014 Cadillac ELR Saks Fifth Avenue Edition, and it costs $89,500, including $995 for destination. The special model, limited to just 100 units, is part of a holiday season collaboration between Cadillac and luxury retailer Saks Fifth Avenue. In addition to the ELR, there will also be a special "Frozen Escalade" wind

Interbrand, a consultancy firm, has published its 13th annual list of the best global brands. Besides seeing some shakeups at the top – Apple and Google unseated Coca-Cola (a company that has dominated the survey since its birth), the 100-item list features 14 automakers, most of whi

Trying to build a boutique buying atmosphere with a large-volume premium brand isn't easy, but Lexus is attempting to do just that by introducing its new Intersect By Lexus dealership experience. This aspect of Lexus retailing has nothing to do with cars and everything to do with luxury lifestyle accessories. Intersect By Lexus is effectively an all-in-one shopping destination for high-quality, hand-crafted designer products, many of them created spe

Bentley has offered Black Label cars (as well as Red and Green Label), Mercedes-Benz has Black Series, Audi and Porsche have Black Editions. Seeking a pass into the true luxury club, could Lincoln soon have a line of Black Label cars to call its own?

"Hot. Cold. Neutral. Pathetic." Those are the four brand descriptors professional Detroit auto industry provocateur Peter De Lorenzo applies to 40 major automotive brands in his latest Autoextremist rant.

When it comes to German luxury vehicles, it's always the same old story: BMW and Mercedes-Benz duking it out for first place, with Audi gaining ground while locking down third. So why should it be any different when it comes to naming conventions? BMW has clearly taken the lead for which car brand can have the most confusing and illogical alphanumeric bad

Ferrari isn't shy about slapping its logo on just about anything it thinks it can sell to fans that will never be able to afford one of its cars. We've seen phones (plenty of them), Jeff Sabatini

Grand Opening of the Ferrari Pit Store store at Vulcano Buono – Click above for high-res image gallery

Kia Forte EcoDynamics LPI Hybrid – Click above for high-res image gallery

Would a Kia Forte by any other name smell as sweet, if the name were K3 and those judging the smell were American buyers? That's the question Kia executive are mulling as they decide whether to switch to alphanumeric model designations in the U.S. Some of the company's cars that go by names in other markets wear letter-number identifiers in South Korea, such as the Optima, known in South Korea as t

New Jeep spot - click above to view commercial

As with its model line, Cadillac has performed surgery on its logo. The previous logo, at right, was a sleek bit of matte color and metal unveiled in 1999 as a result of Cadillac wanting a new icon to represent its "art & science" campaign. The aim was "to combine suggestions of high technology and elegance through faceted shapes-inspired by the stealth fighter and by gemstones." Sure.

General Motors is probably swimming in ideas and getting another thousand offers every day on how to turn the company around – there are fifteen pages of responses on the Tell Fritz site alone, and those are just the questions the GM CEO has answered. Add the company's recent advertising issues to that, and the int