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Jeff Gordon says 2015 will be his last full-time season in NASCAR

Jeff Gordon has confirmed that this will be his last NASCAR Sprint Cup series. Gordon made the official announcement to his team at the No. 24 Hendrick Motorsports headquarters Thursday. However, Gordon is refraining from using the word "retire," as he plans "to stay extremely busy in the years ahead."

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Here's the backstory on Gordon's Pepsi prank from Okulski himself

Last week, we all watched with enjoyment as Jalopnik editor Travis Okulski got epically pranked by a mustachioed Jeff Gordon. As we explained then, Gordon starred in a memorable "viral" ad for Pepsi, which saw the NASCAR champion disguise himself and take a car salesman on a wild test drive. It was all called out as bull, and Okulski was on

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Jeff Gordon merch bus goes up in flames [w/video]

A bus belonging to NASCAR driver Jeff Gordon caught fire on the side of the I-85 freeway in Georgia Wednesday afternoon as it was headed to Atlanta Motor Speedway for the Avocare 500 this weekend, the West Jackson Fire Department reports. There were no injuries, and Gordon was not onboard what appears to be a team merchandising bus, authorities say.

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Watch NASCAR racer Jeff Gordon put one over on a used car dealer... sorta

Full Disclosure: in my younger days, I loved nothing more than tormenting passengers with my behind-the-wheel hijinks. Once, after a particularly artful handbrake turn on a two-lane at around 50 miles per hour, I left one backseat occupant crying in their own lap. This isn't necessarily something to be proud of, but it gives you a glimpse into why it is that I find this ad from Pepsi so damn disappointing. The premise is beautiful. Take NASCAR l

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Jeff Gordon fined $100k, docked 25 points for crashing Boyer [w/video]

NASCAR officials handed out a stack of fines and penalties following Sunday's race in Phoenix. Jeff Gordon suffered the brunt of that wrath with a $100,000 fine and the loss of 25 points in the Sprint Cup Championship for his involvement in a crash that doused Clint Bowyer's chances of taking a points lead. Gordon was also put on probation through the end of the year.

Motorsports
New Ontario racetrack green-lit, hopes to woo NASCAR

You may think that NASCAR is exclusively an American sport, but it has quite a following in Canada, too. How do we know that? Well, aside from knowing a few fans who count themselves among our neighbors to the north, it seems that a project has been green-lighted to build a NASCAR-minded speedway in Fort Erie, Ontario.

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1 dead, 9 injured at Pocono Raceway as storms shorten NASCAR race

Severe thunderstorms devastated fans hanging around trying to enjoy the post-race atmosphere at the Pocono Raceway in Pennsylvania over the weekend. The NASCAR Pocono 400 Sprint Cup race itself had been halted 98 laps into the 160-lap event because of rain, and track officials twice warned spectators that severe thunderstorms were on the way and to find shelter.

Motorsports
Wallhaulers let you hang NASCAR door art on your wall

It's a well-known fact NASCAR fans will buy anything with their favorite driver's number on it. NASCAR nuts can buy driver-themed replica car hoods, used tires guaranteed to have been around a track somewhere, and even a Carl Edwards slow cooker. So hearing that Chris Tutor

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