How Dealers are Making Customers Happier These Days: Are You One of Them?
It's Spring. Time to buy a new car. You pull up to the dealership driving your trade-in on a Saturday morning. You are met by an anxious, eager sales person whom you know is trained to try and close the sale that day. But you, the consumer, want to shop around, and take your time. The more you resist an immediate deal, though, the deeper the salesperson digs into their toolbar to "close you."