General Motors's revival of Pontiac is practically destiny.
Seems more and more these days iconic car brands are rising from the ashes and staking their claim in today's auto market. A lot of those brands hinge on their past heritage and come back bolstered by some parent OEM. I for one am a very big fan of this, as long as the execution stays true to that heritage
How Pontiac can appeal to a new generation of performance vehicle buyers.
Bring back the former Super Sport (SS) models under the Pontiac brand.
Even without an all-electric lineup, the product of Elon Musk would constitute a very different business model. Using what is basically factory-direct distribution throughout most of the country, Tesla eschews the traditional dealer and inventory management.