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Cadillac files to trademark Vistiq, Lumistiq, and Escalade IQL

Electric 'Slade due here by 2025, other two are mysteries

  • 2023 Cadillac Lyriq
  • Image Credit: Cadillac
  • 2023 Cadillac Lyriq
  • Image Credit: Cadillac
  • 2023 Cadillac Lyriq
  • Image Credit: Cadillac
  • 2023 Cadillac Lyriq
  • Image Credit: Cadillac
  • 2023 Cadillac Lyriq
  • Image Credit: Cadillac

Cadillac's been tapping various European patent offices to reserve names for its coming battery-electric model lineup. Remember, Cadillac plans to be an EV-only brand by 2030, it's trimmed-down dealer network expected to sell a range wherein all or most models end with "iq," as in Lyriq and Celestiq, that pronunciation being "ik," not "eek." In July of last year, brand attorney's filed to reserve the names "Cadillac Symboliq" and "Symboliq" in Switzerland. CarBuzz found three more applications in the category of "Motor land vehicles, namely, automobiles," one in the UK for the name Vistiq, another in Austria for the name Lumistiq, the last in an unknown country for the name Escalade IQL.  

Yes, those first two names make us think of X-Men before they make us think of cars. But assuming the names ever get applied to product, we expect those products will be cars, and we also expect those cars will be of the crossover variety since safe money says CUVs will still be more popular than sedans and wagons in 2030. 

Since the Escalade name effectively acts as its own brand, it appears the moniker will be grandfathered into the EV naming structure by turning "IQ" into a kind of trim. Our money is on the IQL version being a long-wheelbase variant of a battery-electric Escalade. The Ultium-powered version of the big-boy SUV is due here by 2025 at the latest and will be sold alongside the traditional, ICE-powered Escalade until the V8 Escalade goes away.   

The switch to electric is Cadillac's moon shot; there isn't much else for the brand to try for winning back its bygone glory and acclaim. By the time Vistiq and Symboliq get here, though, we could all be drinking the IQ Kool-Aid and climbing on board if the Lyriq (pictured) and Celestiq, both expected around 2023, prove impossible to resist. 

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