Cadillac will unveil a midsize electric crossover in April, brand President Steve Carlisle told dealers at the National Auto Dealer Association (NADA) Convention Monday. The new crossover will be Cadillac's first all-electric vehicle.
The New York Auto Show is April 10-19, with press days April 8-9. It's unclear whether the Cadillac reveal would happen there, or as a standalone event before or after.
"We enter this decade as an internal combustion engine brand. We want to position ourselves to exit as a battery-electric brand, so we have to manage both at the same time," he said.
Early last year, Cadillac teased the new midsized crossover, telling us to expect it to come in two- and four-wheel-drive flavors and to be offered as a global model.
Just a week later, parent company GM canceled its plans to appear at CES earlier this year because the model it planned to showcase was not ready to be unveiled due to delays introduced by the UAW strike last fall.
Not even two weeks after the tech show concluded, GM introduced of the self-driving Cruise Origin at a private event in San Francisco, prompting speculation that it was the original subject of GM's CES plans.
Whether the Cruise Origin or Cadillac's new mystery midsizer was to bow at CES, there's only one left to reveal now.
Cadillac has been keeping news of its future EV offerings largely on the back burner. The brand has been busy effectively re-launching its entire lineup — an effort that will culminate with the rollout of the new Escalade SUV later this year.
In Carlisle's NADA remarks, he indicated that Cadillac dealers will learn more about the company's plans at a meeting in September.