Takata's much-criticized response to the safety nightmare has left the company in serious trouble. For example, major investors sold shares because the supplier wouldn't answer questions about the recall. Ford, Honda, Mazda, and Toyota have also decided not to use the firm's inflators with ammonium nitrate propellant in future vehicles. Demand has dropped for Takata's steering wheels, too.
Last week, Takata expanded the airbag recall to an additional 5 million vehicles in the US after the death of a driver in a Ford Ranger. The Blue Oval already announced details of its safety campaign. The National Highway Traffic Safety Administration expects Audi, BMW, Daimler Vans, Honda, Mazda, Mercedes-Benz, Saab, and Volkswagen to submit similar lists soon. Takata's exploding inflators have links to 10 deaths worldwide, and the supplier believes there could be evidence of an 11th fatality, according to Reuters.
The media criticized Takada in 2014 for not taking on the airbag problem directly and sending the company's chief financial officer in the CEO's place for an analyst briefing. He eventually issued two apologies for the safety lapses – one at a shareholder's meeting and later at a press conference.