Of course the Rock is no stranger to car fans, having starred in the last three installments of the Fast & Furious saga and is set to feature in the next one, as well. He also produced a documentary about karting called Racing Dreams. The last time he showed up on our radar was when he inadvertently sideswiped a parked truck, and immediately owned up to it.
We'll look forward to seeing and hearing Johnson in the Ford service ads on television, radio, and online, starting October 12 – and over the years to come.
DEARBORN, Mich., Oct. 1, 2015 – Ford announced today its new advertising campaign for Ford service, "The Specialists at Ford" – featuring big-screen action hero, producer and business entrepreneur Dwayne Johnson.
"The Specialists at Ford" are an elite crew of Ford technicians led by Johnson. This dedicated team has all of the training, diagnostic tools and Motorcraft parts that make servicing your vehicle at your local Ford dealership the right decision.
In addition to Johnson's on-screen presence and producing success, he is a longtime Ford fan, owning three Ford vehicles – his favorite being F-150. His genuine appreciation of the brand makes the alignment of Ford service and Dwayne Johnson a great partnership.
Television ads will begin running Monday, Oct. 12, followed by radio, digital and social spots. The multiyear deal will feature a continuous stream of new content being developed – with Dwayne Johnson and "The Specialists" keeping the campaign fresh and exciting.