Long seen as a key executive within GM – and one of the top female executives in the industry – Docherty has been in various sales and marketing, service and communications posts with GM in the US, Europe and Asia. Those past positions include being GM's vice president of US Marketing, and previous to that, she served as general manager of The General's Buick-Pontiac-GMC channel. Presently based in Zurich, Switzerland, Docherty was also tasked with being on the GM Korea Board of Directors.
Post-GM, Docherty says she will "take a break, invest time in my family and chart a new course for my career," though she isn't letting on what that new trajectory may be, automotive or otherwise. Her successor has not yet been named.
ZURICH – Susan Docherty, president and managing director of Chevrolet and Cadillac Europe, has announced her intention to leave General Motors to spend time with her family, effective September 30. A successor for Docherty will be named at a later date.
"With more than 27 years of GM service, Susan has been instrumental in many of our sales and marketing initiatives," said GM Vice President, Global Manufacturing, and President, International Operations Tim Lee. "She has helped build the equity of our brands and reach our customers in new and innovative ways."
In her current role, Docherty initiated a restructuring of the business while growing Chevrolet's market share in 2012 in a challenging European market. In addition, she has been a guiding force in helping the company redefine the positioning of the Chevrolet brand in GM International Operations.
"After almost three decades at this great company, working at an incredible pace in markets around the world, I've decided to take a break, invest time in my family and chart a new course for my career," said Docherty. "I leave with incredible memories and valued friendships with high hopes for GM's continued success."
Before moving to Europe, Docherty held many key positions in sales, service, marketing and communications around the globe. Among her earlier positions, she served as GM vice president of International Operations Sales, Marketing and Aftersales; GM vice president of U.S. Sales, Service and Marketing, and general manager of Buick-Pontiac-GMC. Docherty was selected by GM for a Sloan Fellowship and completed her master's degree at Stanford University.
"Susan has been a tireless promoter of our company and brands," said Lee. "We appreciate her dedication and creativity and wish her continued success."
Docherty will continue to work with the Chevrolet and Cadillac team in Europe in the near term to ensure a smooth transition.
Founded in 1911 in Detroit, Chevrolet is the world's fourth-largest car brand with annual sales of almost 5 million cars and trucks in more than 140 countries. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, high quality and Chevrolet MyLink intelligent connectivity. Its European lineup includes the Spark and Aveo city cars, the Trax small SUV, the compact Cruze, the Orlando family van, the Captiva compact SUV, the Malibu mid-size sedan, the legendary Camaro and Corvette sports cars and the extended-range Volt electric car. For more information visit chevroleteurope.com or media.chevroleteurope.com.