Apparently, Audi believes that the performance coupe market is reaching the point of saturation, with less room than ever for the concept that the car guy world seemed to excited to see.
That there will not be a production version of the Quattro Concept may not stop Audi from using the moniker to name a compact crossover, however. It would not be as tall as a normal CUV, rather Car predicts that it could take the form of a 2-door crossover, à la the Range Rover Evoque Coupe. Possibly to be named "Q-Coupe," potential motivation could be a five-cylinder turbo, sending power through an S-tronic dual-clutch gearbox to the eponymous Quattro all-wheel-drive system.
Considering the recent rollout of Audi CUV concepts, such as the RS Q3 at the Beijing show and the Audi Crosslane Coupe in Paris, this is a real possibility. The Ur-Quattro itself rode higher off the ground than your standard sport coupe at the time. In that regard, a coupe/CUV would have more in common with the original than the ground-hugging Quattro Concept.
Hey, if Audi can make compact crossover coupe that tears up a dirt road with even a fraction of the gusto of the Ur-Quattro, as it dispatched rally stages, we would say, "job well done."