While relatively new to the U.S. market, the Cruze has been on sale globally since 2008. Our domestic Cruze is assembled at GM's Lordstown, Ohio, plant, which will be receiving a $220 million investment to ready it for the new model, according to GM. Upgrades to the nearby Parma stamping plant are included in that figure.
In its press release announcing the investment, GM indicated that this next-generation Cruze will be restyled and have improved fuel economy. The report speculates that this model will ride on a platform shared between compact cars and crossovers, one which will also underpin other Chevrolet vehicles including a new version of the Volt and Equinox.
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Lordstown and Parma get $220 million investment and retain more than 5,000 jobs
DETROIT – General Motors will invest $220 million for tooling and equipment to build the next-generation Chevrolet Cruze in two northeast Ohio plants retaining more than 5,000 jobs at facilities in Lordstown and Parma.
The Lordstown Complex, with support from the metal center in the Cleveland suburb of Parma, has built more than 500,000 of Chevrolet's top-selling compact passenger sedan since production began in September 2010. More than 1.6 million Cruzes have been built globally since 2009.
"Thanks to northeast Ohio's supportive business climate, we're able to build on a great foundation and steer the Chevrolet Cruze into the next generation." GM Manufacturing Manager Arvin Jones said. "A special thanks goes to Governor John Kasich and his team at Jobs Ohio for their strong leadership and advocacy for GM and our employees."
GM has invested more than $7.3 billion in its U.S. facilities since 2009.
Production timing of the next-generation Cruze will be announced later. But Jones said the new model will offer new exterior and interior styling, improved fuel economy and an improved interior compartment and more storage space. Preliminary work to clear space in the body shop at Lordstown has begun.
The 2012 Cruze is among the best-selling compacts in the United States and was named "America's Best Compact Car for the Money" by U.S. News and World Report.
In a joint statement, UAW Local 1112 Shop Chairman Ben Strickland and UAW Local 1714 Shop Chairman Will Adams credited the Lordstown Team. "The men and women of Lordstown are working hard to keep the Cruze a top-quality small car choice. The next-generation of the Cruze is well earned and we are thrilled to be assigned work that will keep good-paying next generation UAW jobs in the state of Ohio for years to come."
The Lordstown complex has built more than 14.6 million cars in the 46 years since it opened in April 1966.
In 2011, the Parma Metal Center shipped about 60 million parts and processed more than 1,000 tons of steel a day to serve the majority of GM vehicle lines produced in North America. Parma has more than 1,400 dies and can produce up to 100 million parts a year.