Lotus has decided to tease its offering at the upcoming Geneva Motor Show, but unlike most other automakers, it's done so using words instead of heavily cropped product shots. Rather cryptically, Lotus says it's going to "blow the roof off" the Geneva show, and the press release includes thumbnail-size photos of a sunburned bald man, a bikini top and some sunscreen.
Sounds like a convertible is in the offing. If that is indeed the case, we'd put our money on a droptop version of the company's Evora. We'll have to wait for the Geneva show to kick off on March 6, 2012, before we know for sure, but in the meantime, feel free to read the brief press release after the break.
Sounds like a convertible is in the offing. If that is indeed the case, we'd put our money on a droptop version of the company's Evora. We'll have to wait for the Geneva show to kick off on March 6, 2012, before we know for sure, but in the meantime, feel free to read the brief press release after the break.
MAXIMUM Exposure....
...Lotus' philosophy has always been 'less is more'. Now, with a display of true fighting spirit, we'll take this one step further in Geneva.
Who:
Group Lotus
What:
Something breezy, something loud, something ice-cold, and some other interesting elements
Where:
Hall 2, Stand 2230
When:
11.15am (CET)
Why:
Because we'll blow the roof off...
...Lotus' philosophy has always been 'less is more'. Now, with a display of true fighting spirit, we'll take this one step further in Geneva.
Who:
Group Lotus
What:
Something breezy, something loud, something ice-cold, and some other interesting elements
Where:
Hall 2, Stand 2230
When:
11.15am (CET)
Why:
Because we'll blow the roof off...
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