Honda hasn't been profitable in Europe since 2007, and would like to break the two-percent market-share barrier in the EU and Russia. To do that, it is looking at a rival to Nissan's Qashqai. Nissan's compact CUV alone outsold the entire Honda lineup in Europe in the first nine months of this year, and by no small margin: 153,079 to 105,918.

Those kinds of numbers have Honda justifiably envious of Nissan's little crossover, as apparently offering the CR-V in Europe hasn't generated the same sort of consumer response. Even so Honda's CEO, Takanobu Ito, will say nothing more than that "we are thinking about doing something like that" – a decision could still be a ways off, to say nothing of an actual production vehicle.

Nissan also has city cars like the Pixo and Micra spreading the gospel in the A-segment, and it's likely turning some of those drivers into Qashqai graduates. Likely with that in mind, the company head said they are also considering expanding the Jazz/Fit line, but a true A-segment fighter looks a long way off, with Ito saying, "maybe there will come a time when we will consider A-segment cars for Europe."

Honda Information


Share This Photo X