In its latest 30-second advertisement pitching the 2012 LaCrosse eAssist, Buick makes an interesting point: since people don't constantly run in place, its near-luxury mid-size sedan doesn't either.
The ad thus extolls the virtues of eAssist, a fuel-saving mild hybrid setup with stop-start technology available in the LaCrosse. Because of Buick's simple – but, indeed, quite clever spot – the general buying public should comprehend eAssist: it shuts down the 2012 LaCrosse's gas-burning 2.4-liter Ecotec engine when not in motion.
Thanks to eAssist technology, the $30,820 2012 LaCrosse, which is indeed quite a porker (3,829 to 4,045 pounds), returns 25 miles per gallon in the city and a rather impressive 36 mpg highway. Buick says eAssist, is a "technology that shifts from gas to electric power, and back, seamlessly." And that's all Buick is trying to say, and you can check it out for yourself after the jump.
The ad thus extolls the virtues of eAssist, a fuel-saving mild hybrid setup with stop-start technology available in the LaCrosse. Because of Buick's simple – but, indeed, quite clever spot – the general buying public should comprehend eAssist: it shuts down the 2012 LaCrosse's gas-burning 2.4-liter Ecotec engine when not in motion.
Thanks to eAssist technology, the $30,820 2012 LaCrosse, which is indeed quite a porker (3,829 to 4,045 pounds), returns 25 miles per gallon in the city and a rather impressive 36 mpg highway. Buick says eAssist, is a "technology that shifts from gas to electric power, and back, seamlessly." And that's all Buick is trying to say, and you can check it out for yourself after the jump.
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