BMW leads global sales race among luxury brands through July, Audi second

BMW is apparently the Ultimate Selling Machine. The German automaker has retained the title of top luxury brand after its most successful July in history, moving 108,721 units for the month. Overall sales are up 17.9 percent for the entire BMW Group through the first seven months of the year.

One of the BMW products moving off lots quickly is the redesigned X3. Sales of the compact crossover rose 193.2 percent, which equates to 9,763 units finding a new home in July. The X5 also helped total volume numbers by improving 51.7 percent in July, with 24,196 examples sold.

With 106,000 total sales in July, Audi isn't very far behind, and it hopes to stand in the top spot ahead of BMW by 2015. BMW is aiming for 1.6 million in sales this year, while Audi is shooting for 1.2 million. Mercedes-Benz came in at number three with 100,391 units sold in July.

Share This Photo X