Dodge, for one, isn't going down without a fight.
This latest set of Michael C. Hall-voiced advertisements puts the 2011 Durango head-to-head with the new Explorer, showing off the Dodge's best-in-class towing and more powerful powertrain options. Be sure to note the fine print in the first ad where it says, " 2011 Dodge Durango Citadel and 2011 Ford Explorer Limited equipped with their most powerful engines available." In defense of the Explorer, it's perhaps unfair to compare top-end powertrains when you're putting a 360-horsepower 5.7-liter Hemi V8 up against a 290-hp 3.5-liter V6, but, hey... Ford doesn't offer anything more powerful.
Follow the jump to watch both ads starring the 2011 Dodge Durango, and watch as it shames the award-winning Explorer with its brute force.