Dodge, for one, isn't going down without a fight.
This latest set of Michael C. Hall-voiced advertisements puts the 2011 Durango head-to-head with the new Explorer, showing off the Dodge's best-in-class towing and more powerful powertrain options. Be sure to note the fine print in the first ad where it says, "2011 Dodge Durango Citadel and 2011 Ford Explorer Limited equipped with their most powerful engines available." In defense of the Explorer, it's perhaps unfair to compare top-end powertrains when you're putting a 360-horsepower 5.7-liter Hemi V8 up against a 290-hp 3.5-liter V6, but, hey... Ford doesn't offer anything more powerful.
Follow the jump to watch both ads starring the 2011 Dodge Durango, and watch as it shames the award-winning Explorer with its brute force.