Gulf and Fiat team up in Luxembourg for a special edition 500 Abarth

There have been some iconic racing liveries over the course of motorsport history. Martini, Marlboro, JPS... we could go on, but none carry the enthusiasm of the classic Gulf color combo. Maybe it's because of Steve McQueen's cult classic Le Mans. Maybe it's the irony of the pastel colors on brutal racing machines. Whatever it is, it's an all-time favorite. But would you want your daily driver painted in the baby-blue and orange scheme, complete with sponsor logos?

For most it's not a tough decision to make, unless they're driving an Aston Martin at Le Mans or buying a custom Hummer. But customers in Luxembourg now have the rare opportunity to get their hands on an officially sanctioned Gulf-liveried hot hatch.

The special edition Fiat 500 Abarth EsseEsse was initially planned as a one-off contest giveaway, created in celebration of Gulf oil's 10th anniversary in the principality. In the end they set on making a limited run of ten examples, which are available from Fiat's importer for BeNeLux for 25,000 euros (about $35k). It features the Gulf livery both inside and out – even the Sabelt racing buckets have their seatbacks painted in the classic scheme.

Those 10 examples are likely to sell out fast, even in a country as small as Luxembourg. The question for the rest of us is, if you had the option, would you buy one?

[Source: – translated]

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