Ethanol industry proposes gentler E15 "warning" label

Last October, the EPA proposed a new warning label for E15 (a fuel made up of 15 percent ethanol and 85 percent gasoline) to be used on pumps that dispense the newly-approved biofuel. It's a bright orange label with "CAUTION" in capitalized letter emblazoned across the top and looks like a serious warning. The thing is, the ethanol industry doesn't really like it. It's so, warning-y.

In response, the industry has proposed a light blue label that calls out "ATTENTION" instead and also has softer wording about how dangerous E15 is or might be in your vehicle. Instead of "Use only in: 2007 and newer gasoline cars, 2007 and newer light duty trucks, flex-fuel vehicles. This fuel might damage other vehicles. Federal law prohibits its use in other vehicles and engines," the new labels says, "Approved for use only in 2007 and newer cars and light-duty trucks and flex fuel vehicles. Federal law prohibits use in other vehicles, non-road engines and equipment." Note the missing bold warning, among other changes.

According to the Des Moines Register, the ethanol industry group Growth Energy says the softer, gentler label "appropriately informs consumers. ... This design provides all information necessary for consumers to make an informed fuel choice and does not inappropriately impact marketplace perceptions of the fuel."

This is just the latest in a long line of challenges and lawsuits to the EPA's E15 push. Read more on that here.

[Source: Des Moines Register]

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