Back then, cars and saving the environment were not often spoken of in the same sentence. Gasoline was cheap and global warming wasn't the catch phrase of the decade. So, when Bill Ford took over as director, others
Now, most individuals recently hired to a top spot at Ford would take the advice and listen. But Mr. Ford did not. "I was told that I had to grow up and realize that all environmentalists were crazy," he said, and didn't let the criticism take control of his actions. His ideas were met with resistance from within the company and critics outside of Ford, but he pushed on.
For years, many of his grand ideas remained only dreams until environmental groups like the Sierra Club lit his fuse. The Sierra Club called him out for directing a company that produced some of biggest gas gulping vehicles of the time, which was true. Vehicles like the Excursion and Expedition were as environmentally un-friendly as they come. They targeted Mr. Ford, knowing that he was an environmentalist at heart.
As the story goes, Ford worked on a $2 billion renovation of the River Rouge plant that turned it from a dirty, dirty place to one of the most eco-friendly production facilities in the world. The company also committed to making the Escape and Fusion hybrid, followed by converting an SUV plant over to produce efficient cars, to creating a renewable energy park and, now, focusing on two upcoming electric vehicles and countless other green projects. The environmentalist in him has finally come full circle.
You better believe that whoever made those comments back in 1988 is eating their words today. Bill Ford's
[Source: Detroit Free Press]