These same manufacturers, though, are not planning on such tactics in Europe, where the trend has been towards smaller, more fuel efficient vehicles for a long time now. Only Kia is considering fuel incentives at all, according to Auto Express. Even here in the states, the cheap gas ploy has seen decidedly underwhelming response, so we don't expect to see many manufacturers opt for this type of incentive much in the future. Just building more fuel efficient cars in the first place seems to make much sense, wouldn't you say?
[Source: Auto Express]