Coming to America: Lamborghini to establish field office in US

It's a long way to travel between Italy and America. Not only is it how far Lamborghini road cars have to travel to meet their new owners here in the US, but it's also the divide American dealerships have had to bridge in order to provide the level of service that customers expect when dropping six figures on a new car. And that's a gap Sant'Agata intends to narrow with the establishment of Automobili Lamborghini America LLC.

Establishing a field office in the US – to be placed somewhere on the East Coast or in California – will give its US dealership network a local address with which to coordinate instead of dealing directly with the factory. The American subsidiary will also provide product planning input back to the factory. The United States represents the largest market for Lamborghini where its sales rose from 100 units in 2001 to 900 in 2007.

Although Lamborghini has had operations in the United States under previous ownership – remember how it bounced around owners through the 80s and 90s? – this will be the first American division since Volkswagen/Audi took over in 1998. The field office will operate with a staff of ten, headed up by Pietro Frigerio, formerly Lamborghini's western United States regional sales manager.

Lamborghini has also announced that it will extend its warranties for 2008 from the previous 2 years/24,000 miles to 3 years with unlimited mileage. The company is also considering a certified pre-owned vehicle program and a financing framework.

[Source: Automotive News – sub. req'd]

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