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Close your eyes, we're going to play a little automotive word association. Just one round. Think of "malaria" – now what vehicle are you associating with the unfortunate disease? It could only be the Land Rover Defender, the go-anywhere, no-nonsense sport-ute that has probably traveled more malarial swamps and barren deserts than any other vehicle in history. Granted most marketing firms would not recommend that their clients associating their product with a debilitating disease, but this marketing association is geared towards raising funds to eliminate the disease. That's good.
Land Rover Netherlands has teamed up with designer Piet Boon to produce a limited edition Defender. The Dutch designer has added some minimalist details to the truck, equipped with LR's 2.4-liter turbodiesel, in return for €56,900, a portion of which goes towards the Drive Against Malaria foundation. Like the previous Piet Boon Edition of the Range Rover Sport, only 15 will be made available, so if malaria is your cause, you live in Holland, and you're in the market for a new truck,
we'd like to meet you
better get yours now.
[Source: Piet Boon Design via Land Rover Owner International]