What would it take for
to get you interested in a new
? In its heyday, the Escort was quite popular, but managed to build up a bundle of negative brand equity. In less than three years, Ford reportedly hopes to woo Escort buyers back with a 100 mpg
model. Numbers like that would certainly get some interest, and give competitors like
plenty to think about. And if the 2011 Escort looks anything like the renderings on
Next Energy News
, it should be able to make lots of money for Ford.
According to the report at Next Energy, the new Escort would be a single mode
drivetrain instead of the dual-mode system GM and
are developing. But the
would be a brand new platform for Ford, and wouldn't be built using another company's proven hybrid system.
Ford's hybrid would likely utilize
, which are also being used by the
[Source: Next Energy News via
GM Inside News