We don't get it. Saturn
has done an amazing job transmogrifying itself into a productive division for The General, and people are wistful for the Saturn of yore? In internet parlance, WTF? Three years ago, it would have been apt to predict that Saturn would be nearly done circling the drain by now and well on its way to the same fate as Oldsmobile
. What has in fact happened has been an impressive brand renaissance, invigorated by GM's
smart utilization of its global operations. Jerry Garrett opined in the September 5th Wheels section of the New York Times that GM's realignment of Saturn amounts to quietly smothering the brand with a pillow and then swiping its identity. Saturn's communications director Kyle Johnson shot back a reply on the GM FastLane blog, and it all makes for fascinating reading.
We'd like to point out that global asset and platform sharing has been going on for decades at GM. It's really no big thing that Saturn is selling Opels
. Heck, the Chevette was an Isuzu
Gemini, and who can forget the final Pontiac LeMans
? Platform sharing has been going on for a very long time at all of the big three, we're not sure why Saturn's excercise of the practice is such news to Jerry Garrett. Kyle Johnson delivers a pretty good dope-slap of a reply, too. It's always entertaining when the fur flies on the interweb.
[Source: GM Fastlane]