Ducati is positioning itself as the Ferrari of motorbikes. They may not say it, but that's what it comes down to. Like Ferrari, they make some of the fastest and most desirable Italian road-rockets around. Like Ferrari, they been 'round the GP circuit. And like Ferrari, they've been ramping up their merchandising efforts to increase brand awareness and capitalize on it. But Ducatis are much smaller than Ferraris, so if the latter has a range of laptop computers, Ducati's answer is a USB memory drive.

The bikemaker partnered with the biggest name in the business, SanDisk, to offer this Extreme Ducati Edition USB Flash Drive (in addition to a selection of flash memory cards). For starters, the Ducati flash drive is one of the slickest, sleekest, fastest-lookin' portable digital storage devices we've ever seen. And it's got the performance to match, with transfer times of 20MB/sec and a 4GB capacity. It also comes packed with file recovery software and a lifetime warranty. Just be careful when taking those sharp corners, or you could end up crashing your system.

Press release after the jump.

[Source: Engadget and Carscoop]

PRESS RELEASE

Passion for Performance

The First USB Flash Drive that Looks as Fast as it Is - High-Speed Functional Art

One look at the SanDisk Extreme Ducati Edition USB Flash Drive, and you know something's different. The attractive industrial design echoes the performance, colors, and lines of a Ducati MotoGP motorcycle. And hidden beneath this unique exterior lies a fast, 20MB/second* USB Flash Drive, with plenty of horsepower for storing and transferring large files, such as images or video, quickly and efficiently. It moves 20 million bytes per second, while standing still and looking pretty.

The included RescuePro Deluxe software delivers the added convenience enabling users to recover images, documents, music, or other files that they may have accidentally deleted.

Gotta Get A Ducati?

For gadget gurus, design aficionados, and "Ducatistis" (Ducati loyalists), the SanDisk Extreme Ducati Edition USB Flash Drive is an obvious choice. This limited edition Flash Drive is sure to turn a few heads with its bold color and design. It's equally at home on a Mac or Windows machine. Acquiring this gorgeous little device may be as close as you get to owning a Ducati cycle. But it's far more than just a pretty case. The advanced technology in the guts of the SanDisk Extreme Ducati Edition USB Flash Drive make it the perfect marriage of the SanDisk and Ducati brands, both of which are synonymous with speed, innovative design, and performance.

Product Details

  • Available in 4GB configuration
  • Fast 20MB/second sequential read/write speed
  • The fastest consumer USB Flash Drive SanDisk offers
  • Includes SanDisk Extreme Ducati Edition lanyard for easy carrying, and recognition as an officially licensed Ducati product
  • Includes RescuePRO Deluxe Recovery Software CD
  • Comes with Lifetime Limited Warranty

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