Smells like Bull: Lamborghini cologne

Who wants to smell like a bull? Everyone, or so the fashionistas are banking on. Tonino Lamborghini and perfume company Coty (which, unfortunately, does not stand for "car of the year") have signed a licensing agreement to produce a Lamborghini cologne.

Well, more or less. Tonino Lamborghini is the company founded by its namesake, the son of Ferrucio Lamborghini who, prior to selling the company to Chrysler, served as its CEO. Today Tonino has his own line of luxury goods that stretches from clothing to furniture to cafes, and aside from its roots, similar name and logo, has little to do with the Audi-owned exotic carmaker.

While Automobili Lamborghini has just recently been getting on track with its merchandising efforts, Tonino Lamborghini has been reaping the brand's marketing potential. It was Tonino Lamborghini, not the automaker, that was responsible for the sleek coffee machine we brought you a few months back, and it is Tonino Lamborghini that will now give the Raging Bull a signature scent to join those of rival Ferrari and corporate cousin Bugatti. Let's just hope it smells better than fried brakes, burnt rubber and spent gasoline.

(Press release after the jump.)

[Source: Luxist]

Press Release

New Coty Inc.-Tonino Lamborghini Fragrance License Agreement: The Bull In A Bottle

Coty Inc., the world's leading fragrance company, announced an exclusive license agreement today with Tonino Lamborghini S.r.l., the Italian lifestyle brand famous for its luxury collections of fashion accessories, apparel and furnishings. Coty will create a new, innovative fragrance line for men under the Tonino Lamborghini brand name.

"Tonino Lamborghini exemplifies vitality, opulence and passion to men around the world. It's the charisma and the high prestige associated with the brand's products that make this an exceptional partnership for Coty," says Bernd Beetz, CEO, Coty Inc. "The sexy, sleek, exclusive appeal of Tonino Lamborghini brands lays the ground work for an explosive new men's fragrance."

"Coty is a big player with an innovative spirit," -- says Tonino Lamborghini, President of Tonino Lamborghini s.r.l. -- "embodying a true entrepreneurial character, the company is a top international powerhouse. Coty and Tonino Lamborghini are the perfect combination to transform creativity into a new, unique men's line."

Set to launch in Europe and Asia in spring 2008, with subsequent plans for release in the Americas and rest of the world, the Tonino Lamborghini licensed fragrance line will tout the creative style and elegance of the Tonino Lamborghini luxury brand.

"The highly respected Tonino Lamborghini name embodies power, luxury, class, sophistication and style among all of their products and brands," commented Steve Mormoris, SVP Global Marketing, Coty Beauty. "These same characteristics will be noted in the new scent, invoking desire from men of all ages and walks of life. This collaboration with Tonino Lamborghini will allow Coty to expand our portfolio and continue to create original, modern fragrances for men around the world."

"Coty is a key partner for the Tonino Lamborghini brand extension project", added Valerio Melloni, CEO, Tonino Lamborghini. "Our goal is to enter new markets with a prestigious partner and offer our international customers top quality, luxury lifestyle products."

Financial terms of this agreement were not disclosed.

Coty Inc.

Coty was created in Paris in 1904 by Francois Coty, who is credited with founding the modern fragrance industry.

Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty with annual net sales of $2.9 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 91 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra- prestige stores and includes Baby Phat, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Kenneth Cole, L.A.M.B. by Gwen Stefani, Lancaster, Marc Jacobs, Nautica, Nikos, Sarah Jessica Parker, Vera Wang and Vivienne Westwood.

The Coty Beauty brand portfolio is more widely distributed and includes adidas, Aspen, Astor, Celine Dion, Chupa Chups, David and Victoria Beckham, Desperate Housewives, Esprit, Exclamation, Isabella Rossellini, Jovan, Kylie Minogue, mary-kateandashley, Miss Sixty, Miss Sporty, Phat Farm, Pierre Cardin (except US and Canada ), Rimmel, Shania Twain, Stetson, and Vanilla Fields.

Coty and Puig have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and Comme des Garcons in the U.S. and Canada.

For additional information about Coty Inc., please visit http://www.coty.com.

Tonino Lamborghini S.r.l.

The story of the Tonino Lamborghini brand dates back to 1981, when the Italian entrepreneur decided to start his innovative brand extension project, giving life, in just a few years, to a luxury collection with extreme care for quality materials and details. Tonino Lamborghini offers a wide range of lifestyle products, including fashion accessories, apparel, furnishings, deli products, sport and tech. accessories, which are all distributed through over 15,500 sale points, including 90 flagship stores, boutiques and branded corners in Asia, Europe, Middle East and USA.

There is a spirit, which renders every product conceptualised, designed and created by Tonino Lamborghini unique. It is the ability to innovate whilst remaining faithful to a tradition built on shapes which are simultaneously elegant yet indomitable and spirited: it is the pursuit of passion which captures the ineffaceable heritage of Italian style in the world and speaks the inimitable language of creativity, innovation, elegance and engineering.

In their design, in the attention to detail, in the desire that only a prestigious brand such as this can ignite. Collections have been conceived for both men and women of character, who refuse to go unnoticed. For more information: http://www.lamborghini.it.