So in lieu of actual new alternative products they are embarking on an advertising campaign in Germany to promote their green credentials such as they are. The thought is that they haven't adequately promoted the efforts they have made such as the lat 3L Lupo which was canceled after several years of poor sales. The new campaign will feature VWs in nature such as a red ladybug Beetle and will also emphasize technologies like TDI, TSI and DSG. They will also connect the ads to the upcoming launch of the Passat BlueMotion.
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