In the interview, Branson says that, "I believe we need to make a virtue out of investing in clean technology and renewable energy and not be ashamed to want to make profits out of it. For too long, environmentally-friendly technology and issues about the environment have been seen as a corporate social responsibility issue and not an opportunity to create new wealth in the future. Governments alone cannot solve the problems we face unless the capitalist world invests in a sustainable future."
If you can't wait two days to hear what else Mr. Virgin has to say, here's a bunch-a-Branson from the AutoblogGreen archives:
- Richard Branson's quest to fund the extraction of greenhouse gases
- Richard Branson promotes alternative fuel movement by driving a Saab 9-5 BioPower
- Soon at a pump near you: Virgin Fuels
- Branson looks towards Virgin territory: biofuel