Richard Branson, the founder of the Virgin Group, is worried about
, since his business interests cover six continents and deal with transportation through the air and on land. But Branson, being the prolific entrepreneur he is, does not see disaster; he sees opportunity to reinvent the fuel business. Branson is investing in traditional alternatives such as ethanol plants and solar power, but he is also developing a new ultra clean fuel that can power jets, cars and
. The fuel should work with cars, trucks and trains within a year, and within five years for commercial jet engines. Believe it or not, it will be called Virgin Fuel. While Branson is concerned about global warming and CO2
, the ultimate motive of his ventures is to increase profit, and with oil prices above $70 a barrel,
are making more business sense. The Virgin Group is set to invest about $1 billion in alternative fuels in the next four years. Read the complete article to get some insight in Branson's business ideas.
[Source: CNN Money]