Holden HSV and Disney Pixar's Cars: Best. Product Tie-In. Ever.

The HSV E Series GTS is one of the hottest sedans you can buy anywhere, and as it happens, "anywhere" in this case is Australia. For its part, Disney Pixar's Cars is set to be one of the hottest-selling DVDs of this Christmas season everywhere, including, of course, Australia.

GM knows this, and has partnered up with the Mouse on a big DVD tie-in in Oz. Inside each copy is a mail-in coupon on which you're encouraged to write, in 25 words or less, which HSV features you'd like most in your own GTS. (You can also enter online.) One lucky winner will drive away in a brand-spanking-new HSV GTS finished in Cars star Lightning McQueen's full Rust-Eze racing livery.

Those harboring concerns about potentially driving a car made up to look like a cartoon character should take solace in the fact that anyone with the nerve to giggle and point at the winner's ride will be eating dust and inhaling tire smoke every time that light turns green. Ka-chow!

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(Photos, press release after the jump)

[Source: HSV via WorldCarFans]


The hottest DVD to hit the stands this Christmas – CARS – from Disney Pixar, has just got hotter. One lucky purchaser will win Australia's very own Lightning McQueen, a hot new Holden Special Vehicles E series GTS, by filling out a special coupon contained inside every Cars DVD.

To launch the Cars DVD, Holden Racing Team's Mark Skaife recently put Lightning McQueen to the test at HSV's Clayton headquarters.

Australia's own version of Lightning McQueen was specially designed by Holden Special Vehicles, and is a one of a kind iconic GTS incorporating Lightning McQueen's trademark decals.

Mark Skaife and the HRT pit crew, on hand to welcome Australia's Lightning McQueen to HSV, were impressed with the likeness to the CARS character taking the DVD market by storm.

Cars is the story of Lightning McQueen's quest to win the Piston Cup and the lessons he learns along the journey.

The perfect Christmas gift for all ages can be purchased through the HSV online shop.

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