In a move of incredible faith or outright desperation, Chrysler will slap $1,000 on the hood of their newly released Sebring for owners that are willing to part with the sedan's closest competitors. The offer is good through select dealerships up until November 30th and is only available to lessees of the Toyota Camry, Honda Accord, Ford Fusion and Nissan Altima.
Obviously, this effort by Chrysler is to prove that they can one-up their competition by not only offering a superior product, but at a price that may substantially undercut some of the foreign competition.
Whether or not this kind of tactic will work in the highly competitive four-wheeled appliance market is open to debate, but whenever an automaker starts offering up cash incentives, we get a little worried about their confidence in the product.
[Source: Detroit News]
Obviously, this effort by Chrysler is to prove that they can one-up their competition by not only offering a superior product, but at a price that may substantially undercut some of the foreign competition.
Whether or not this kind of tactic will work in the highly competitive four-wheeled appliance market is open to debate, but whenever an automaker starts offering up cash incentives, we get a little worried about their confidence in the product.
[Source: Detroit News]
Sign in to post
Please sign in to leave a comment.
Continue