Ford scratching out a profit in Europe

Ford of Europe Chairman Lewis Booth (pictured with mischievous grin) was quoted Tuesday as confirming that Ford will be profitable in Europe in 2006, despite intense price competition and high prices for raw materials.
The crowded European market is a challenging venue for many automakers, as Japanese and South Korean companies are aggressively pursuing market share putting many western brands under pressure. Booth feels that Ford is holding its own with against the eastern competition, while trends for the Premier Automotive Group were mixed with Jaguar under pressure as always, Volvo recovering and Land Rover doing well.

[Sources: Reuters, Ford]

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