Autoblog

The future of Bertone has taken a big step in the right direction on the road to recovery with the company's design division, Stile Bertone, spun off as a separate entity. Ownership of the newly independent design house will be split between the Bertone family (49.5%) and the Italian courts (50.5%), with former Aprilia motorcycle chief Teresio Gaudio coming in as managing director.

Gaudio's task will be to increase the company's bottom line by decreasing overhead and increasing revenue, but that's a whole lot easier said than done. Further workforce reductions will be required. Developing markets like India and China will play a big role in the atelier's future, as the company's expertise is still highly valued in such countries. However, Gaudio says it will be several years before Stile Bertone returns to the black, while the courts will maintain ownership for at least three years. Meanwhile the Italian courts are still looking for a buyer for Bertone's manufacturing division, where 1,300 employees are currently being supported by social security.

[Source: just-auto.com – sub. req'd]

After going into bankruptcy protection, Bertone may very well be in the worst shape it's ever been in its 96-year history. But that doesn't mean there aren't enough companies out there interested in acquiring the famous carrozzeria's assets, including its venerated name.

Although the process undertaken by the court-appointed commissioners remains secretive, reports suggest that several companies have contacted the administrators putting forth bids on Bertone. Among them are Chinese automaker FAW, Indian carmaker Mahindra, Italian contract manufacturer DR Motor, German engineering firm PCL Group and, perhaps most intriguingly, Giorgetto Giugiaro's rival atelier Italdesign. The reported list of the bidders may very well change as the courts seek a suitable buyer for Bertone, but the prospects are looking good for the famous design studio and its anxious 1,300-strong workforce.

[Source: Automotive News Europe – sub. req'd]

Click above to see more of the Bertone BAT 11 concept

Bertone's future continues to hang in the balance as three court-appointed bankruptcy commissioners move forward with trying to secure a new owner for the 96-year-old design house and coachbuilder. The commissioners have just presented a 132-page initial report to the court outlining their findings, but while sources suggest that as many as seven potential buyers have stepped forward, the commissioners have thus far only met with the lawyers and bankers representing those companies.

While the courts try to determine the carrozzeria's fate, a selection of crude images have surfaced of the BAT 11 design study that Bertone unveiled in Geneva at a location away from the motor show. Check them out in the gallery below.


[Source: Italiaspeed]

Bertone's not officially exhibiting at Geneva this year, as the company is going through some upheaval, but it still made a splash in Switzerland. The B.A.T. 11, paying direct homage to the original B.A.T. concepts, was unveiled in Geneva at the AutoDesignNight event. The car was commissioned by Gary Kaberle, and you'd never know that there's an Alfa Romeo 8C hiding under the sheetmetal that's strongly evocative of the 1955 B.A.T. 5. Tapered fins and faired in wheels follow the design fundamentals laid down 50-plus years ago by Nuccio Bertone and Franco Scaglione, and the unique wheels with two layers of spokes are a 21st-century interpretation of the classic Borrani wires. Surfaces with a mix of soft and crisp forms and details still look futuristic, even while paying homage to the past. Financial woes or not, Bertone is still one of the world's premiere houses of automotive haute couture, and the B.A.T. 11 will hopefully not be the company's last gasp. Click the source to view more photos of the B.A.T. 11 concept at its off-site debut in Geneva yesterday.

[Source: Car Design News, Photo by Brett Patterson]

The saga of whether Bertone will or will not be at the 2008 Geneva Motor Show to debut its Alfa Romeo B.A.T. 11 concept is over. Automotive News Europe is reporting that the Italign design house will display the vehicle you see above in Geneva, just not at the Palexpo where the auto show is taking place. Bertone's Vice Chairperson Marie-Jeanne Bertone told AN that her mother Lilli, who is also Bertone's Chairperson, had cancelled the company's booth at the Geneva show. Unfortunately, it's not yet known where within the city limits of Geneva the car will debut. We assume it will be a shady part of town and a password might be required to get in. Despite the highly unorthodox unveiling, the B.A.T. 11 looks every bit as dynamic as the original B.A.T. concepts from which it takes inspiration. Being that it's based on the Alfa Romeo 8C Competizione platform, it probably goes like stink, too. We'll do our best to infiltrate the Swiss underground scene and bring you back some live shots.

[Source: Automotive News Europe, sub. req'd]

Just three weeks ago it was reported that Bertone company head and family heir Lili Bertone had concluded a deal to sell the money-losing company to Domenico Reviglio of Gruppo Prototipo. A court in Turin, Italy, the home of both companies, has canceled the sale saying that Lili attempted to sign over more of Bertone than she had a right to.

Lili Bertone signed over 65-percent of Carrozzeria Bertone and 100-percent of stylist Stile Bertone to Reviglio, in exchange for 35-percent of a new Reviglio-controlled company called Keplero, which would own both Bertone companies. The problem is, Lili Bertone only owns 20-percent of the Carrozzeria. The other 45-percent is owned by the Bertone family, which includes Lili's daughters Barbara and Marie Jeanne, who are the ones who sued to stop the sale.

We have no idea why the daughters would sue to stop the sale of a company that was headed for oblivion. It's possible that, with Lili selling the company without their consent, they likewise weren't represented as proper shareholders in the new deal, but again, that is complete speculation. What we do know is that we hope Bertone gets itself sorted out before it goes away for good. Bertone and Reviglio have ten days to appeal.

[Source: Automotive News - sub req'd]

We've posted a number of articles in recent months about coachbuilders like Pininfarina and Bertone finding themselves in financially troubled waters. The difficulties these and other independent manufacturers around Europe are suffering now appear to be part of a larger trend that's forcing these companies to either adapt to the changing market or face extinction.

While major manufacturers once subcontracted the production of niche vehicles – sports cars and convertibles especially – to smaller companies, the larger carmakers have been adapting their assembly lines towards small runs of diverse automobiles, leaving the indie coachbuilders with declining business. As a result, Pininfarina, for example, has been dipping further and further into the red, while Bertone was forced to sell its business on the verge of bankruptcy hearings.

Industry experts now advise that the coachbuilders will have to change their focus in order to survive and return to profitability. Although some have been receiving patronage from wealthy customers seeking original automotive creations like Zagato's Maserati GS and Pininfarina's Ferrari P4/5, that business is sporadic at best. Magna Steyr continues to be awarded contracts from carmakers like BMW, and Karmann is gearing up for an anticipated contact from Kia, but these and other coachbuilders will need to begin looking elsewhere for continued viability. Pininfarina and Bertone can return to their erstwhile core business of automotive design while shutting down or severely downsizing their manufacturing divisions, while emerging markets like China could provide potential contracts in the future. But while there may be a light at the end of the proverbial tunnel, European coachbuilders will need to streamline to reach it.

[Source: Automotive News (subscription required) via Winding Road]

Only days before heading to bankruptcy court, Italian engineering firm and carrozzeria Bertone revealed that it was about to pull a last-minute trick out of its sleeve in an announcement later that day. But when the announcement didn't come, the industry was left wondering if, after 95 years in business, Bertone was about to slip away.

The company's chairwoman and family scion Lili Bertone, however, announced last night that her company would be sold to Gruppo Prototipo chief Domenico Reviglio. Likewise based in Turin, Gruppo Prototipo focuses on testing pre-production vehicle prototypes. It owns the famous Nardo high-speed test facility, and since the late '90s has been the sub-contractor for most of the Fiat Group's testing requirements.

The announcement came as a surprise to the Italian business community, which widely believed negotiations with business mogul Gianmario Rossignolo were near conclusion. Previous negotiations with Fiat had fallen through, and Bertone has a workforce of 1,300 to support despite the lack of contracts to sustain the company. The Italian government, meanwhile, has opted to extend the two-year financial protection it had granted Bertone for an additional two months.

[Source: Italiaspeed]

Bertone has landed in some very hot water and is facing Italian bankruptcy court within a week. The courts in Turin seem to think that the best thing for the company's 1,300 employees would be for it to shut down and go into bankruptcy protection. But before it draws its last breath, the famous Italian carrozzeria has one last trick up its sleeve, which is expected to be revealed later today.

The coachbuilder has long since evolved from being the small design house it once was into a major manufacturing facility, with capacity to produce 70,000 cars each year. But in order to break even, it needs to build at least 30,000 per year. It was building a special-edition MINI, but that ended over a year ago, and production of the Astra convertible ended two years ago. Over the last three years, according to reports, Bertone has lost €37.3 million ($55.4 million).

Industry insiders are speculating as to what Bertone's plan of action might entail, fueled by a release from chairman, CEO and owner Lili Bertone, which stated that the company received "a letter of intent from an industrial group with a strong track record in the automotive field." That hardly narrows it down, but speculation points towards former Fiat and Telecom Italia exec Gianmario Rossignolo, who is tipped to be preparing to produce a new SUV in Italy. We'll just have to wait and see.

[Source: Automotive News Europe - subscription required]

Legendary Italian coachbuilder Bertone hasn't been doing so well, lately. Since 2005, it has only made a limited edition run of 2,000 MINIs. The company needs to make 30,000 cars per year to break even, and so has lost more than 37 million euros during that time.

In an effort to turn things around, the carrozzeria is in talks to build Chinese SUVs and pickup trucks for the Italian market. DR Automobiles Groupe is an Italian company that imports cars from Zhejiang Gonow Automobile. If it can strike a deal, Bertone would build two vehicles: the Katay Gonow Victory, an SUV based on the previous-gen Isuzu Rodeo (pictured), and the Katay Gonow Troy, a crew-cab pickup version of the Victory. They would only be contracted to build 7,000 of them, but it could help stave off complete disaster. Still, building vehicles for the Chinese is a long way from styling Italian exotics.

[Source: Auto News, sub req'd]