G90

Genesis G90

The 2017 Genesis G90 is a totally new luxury sedan from Hyundai, larger than any previous Genesis, and available with all-wheel drive and a V6 or V8 engine. Brand startups are expensive, risky and consequently rare in today's automotive world, but here's Hyundai jumping into a market segment, luxury prestige, that's populated by brands that have been building on their pre-eminence for decades: Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Lexus, and Mercedes-Benz. However, unlike other startups, most recently Tesla, Genesis isn't exactly starting from scratch. The brand name has been with us…

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