If the car's unique, the showroom better be as well. That's the approach Toyota is taking with the Mirai, its first production hydrogen fuel-cell electric vehicle. In fact, the model is getting its own special showroom starting this Friday.

The Japanese automaker is opening the showroom in Tokyo. The facility takes up two floors totaling about 1,800 square feet and, from the pictures, it looks to have a very Zen-like quality. Toyota will be displaying one Mirai vehicle and will have another vehicle available for public test drives available every Friday.

Toyota started selling the Mirai in Japan late last year and has announced plans to debut the car in the US – starting in California – this fall at a base price of $57,500, or a lease option of $499 a month for 36 months ($3,649 is due at signing). Earlier this year, Toyota said it was going to bump production to 2,000 vehicles next year (and 3,000 in 2017) from 700 units this year. With such a ramp-up in store, Toyota will spend about $170 million increasing production capacity of the fuel-cell vehicle. That total probably doesn't take into account the stylish new Tokyo showroom.

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Show full PR text
New Toyota Mirai Showroom in Downtown Tokyo
Offers a Glimpse of the Future

Tokyo, Japan, April 13, 2015―On Friday, Toyota will open a showroom to highlight the groundbreaking Mirai fuel cell vehicle, which went on sale last December.

Located within a hydrogen station operated by Iwatani Corporation in Tokyo's Minato Ward, the space will serve as a hub for sharing information on fuel cell vehicles and hydrogen, with the aim of promoting a hydrogen-based society.

In addition to having one Mirai on display and another for test drives, the showroom will use videos and other media to raise awareness about the features of the vehicle, the benefits of hydrogen and more.

Overview of the Toyota Mirai Showroom
Location 4-6-15 Shiba-Koen, Minato-ku, Tokyo
Opening April 17, 2015
Floor area 1st floor84 m2; 2nd floor81 m2
Hours 9:00-17:00
Closed Tuesday
(The Iwatani hydrogen station is closed on Saturdays, Sundays, and holidays)
Display vehicles 1
Test ride vehicles 1 (available to public on Fridays only)
Website http://toyota.jp/mirai/showroom/ (Japanese only)

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