Jaguar has a bunch of projects in the hopper, from the replacements for the XJ sedan and XK coupe/convertible to its very first crossover. But arguably the most important among them is the XE – the British automaker's upcoming new sports sedan. Coventry has given us all sorts of peeks at what to expect from the new XE, from a shadowy rendering of the front end to a photo of a camo-wrapped prototype. But this is our best look yet.

As part of an announcement of a planned audio-visual spectacle scheduled to herald the arrival of the XE, Jaguar has released the image you see above, showing the undisguised XE in apparent S specification. From what we can see, it sports a fascia that looks pretty much exactly as we'd expect, though that's no bad thing. The XE is set to introduce the new Ingenium family of 2.0-liter four-cylinder engines. Whether the XE S shown here would carry a version of that (with a potential supercharger) or transplant the 3.0-liter supercharged V6 from the F-Type S remains to be seen, but whatever's under the hood, we'd expect it to hold the top end of the XE range – at least for the car's introduction before a potential R, R-S or SVR version might come along to supplant it.

One way or another, don't be surprised if you see some BMW 3 Series sedans pacing down the street nervously for the next little while. In the meantime, you can scope out all the glorious details of Jaguar's planned collaborations with the likes of Emeli Sandé, Stella McCartney and Idris Elba as part of the FEEL XE campaign in the press release below.
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Emeli Sandé & Jaguar to Make London Feel Exhilarated
30 July 2014

- Jaguar marks the launch of the new XE sports saloon with FEEL XE
- Emeli Sandé to perform the first FEEL XE project on 08 September, an audio-visual spectacle that will be seen and heard across the Thames
- Emeli is inviting members of the public to influence her special new track via social media using #FEELXE
- The FEEL XE platform will express the feeling of Exhilaration at the heart of the XE
- Jaguar to also collaborate on certain projects with Stella McCartney and Idris Elba for FEEL XE

Jaguar today launches FEEL XE, a platform created to harness the spirit of British creativity and innovation using an inspiring collective of figures from the worlds of music, film and design.

Jaguar will be collaborating with artists and personalities including Emeli Sandé, Stella McCartney and Idris Elba to create experiences that express the 'Exhilaration' that is at the heart of the XE, the brand's new mid-sized premium sports saloon.

Multi-platinum, British singer songwriter Emeli Sandé will create the first FEEL XE project. Emeli and Jaguar are looking to the public for inspiration as Emeli begins to write a FEEL XE song about the feeling of Exhilaration to support the reveal of the Jaguar XE. In order to secure inspiration Emeli and Jaguar will ask the public "What makes you feel Exhilarated?"

Using #FEELXE the public can share words, pictures, sounds and films with Emeli through social media (Twitter, Facebook and Instagram) that express what makes them feel Exhilarated. As Exhilaration can mean many different things to many different people, Emeli and Jaguar are expecting a diverse range of submissions.

In reference to her involvement in the project, Emeli said: "I'm excited about working with Jaguar on the FEEL XE campaign and with an incredible British brand. The new XE is innovative in its design and I can't wait to start collaborating with the world, looking at what defines Exhilaration for them, and premiering the track in London at what is going to be an incredible event!"

Emeli's FEEL XE track will be performed for the first time at a secret location alongside the Thames on 08 September as part of a spectacular, audio-visual event. The conclusion of this performance will mark the global reveal of Jaguar's new XE mid-sized premium sports saloon, part of a series of dramatic Jaguar XE stunts and events across the Capital.

The XE is a true sports saloon that has been designed, engineered and manufactured in the UK. With class-leading design and innovation, Jaguar is delivering game-changing driving experience and performance, qualities that FEEL XE will express through creative interpretations of the feeling of Exhilaration.

Emmy nominated British actor Idris Elba will create a FEEL XE project with his production company Green Door Pictures. It will be inspired by his passion for cars and innovation, an interest that he first explored in the recent BBC2 'King Of Speed' series. Idris commented: "I have a passionate, personal connection to cars, and when I think of Exhilaration I am immediately drawn towards the defining points in my life and the role that cars have played in these moments."

Renowned British designer Stella McCartney, whose FEEL XE project will follow Emeli's, said: "I'm passionate about British design and innovation. I'm proud to be involved in the Jaguar FEEL XE campaign and look forward to this exciting partnership."

Fiona Pargeter, PR Director for Jaguar Land Rover, commented: "XE is a very special car and we wanted to ensure it had a very special launch. We are very excited to be working with such amazing global talent to create interesting and engaging experiences that we can share around the world. Emeli is an incredible artist and one who embodies the creativity and elegance that is at the heart of the Jaguar brand and the new XE."

Between now and 08 September the public can see how Emeli Sandé is being inspired by the social media community on Jaguar's Facebook page (http://www.facebook.com/Jaguar) via exclusive behind-the-scenes footage and interviews. Further FEEL XE projects involving Stella McCartney and Idris Elba will be announced in due course.


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    • 1 Second Ago
  • 10 Comments
      timber
      • 4 Months Ago
      This photo looks nice but we are looking at the S version which should looks nicer that normal cars. It also be facing the mid life refresh of the current F30 and after that whatever comes. I don't know if it looks good enough for that. It's mostly a shrunken XF
      Hernan
      • 4 Months Ago
      This looks dated already. Very reminiscent of the XF's design, and it just doesn't evolve it enough, IMO.
      Frisky_Dingo
      • 4 Months Ago
      Not feeling it. I can't pinpoint it, but it just looks off.
      Jonathan
      • 4 Months Ago
      I'm really glad Jaguar is taking this new desgin direction with the F type and this new XE. The XF and XJ were ok, but this car looks awesome, and we haven't even seen the rear! Let's hope it's not disappointing.
      john m
      • 4 Months Ago
      This car looks great! The headlights could look a little better but I like what I see so far. I'm looking forward to seeing how this car performs against the 3 series too. I guessing this Jag will be better.
      Winnie Jenkems
      • 4 Months Ago
      Looks pretty good. The grille and headlights are a good size. It's a little understated. I like it.
      Anonymous
      • 4 Months Ago
      The headlights are a bit Audi-esque to me. There is something not quite right about the design, things arent flowing together visually for me.