The question of whether Audi will morph the next-gen R8 (pictured above, in testing) into a plug-in-hybrid challenger for the BMW i8 may have been answered. CarAdvice, in Australia, is claiming that any plans for a PHV 2016 R8 have been shelved, and that Audi will go ahead with gas-powered or all-electric models, only.

Even then, the electric R8 E-tron (if it ends up being called that) would be built-to-order, and in much smaller quantities than the gas-powered model.

"In the next generation we will have an electric car on behalf of customers' needs, which is only available [upon special order]," Audi product manager Marie Suzanne Ernst told CA. "So it's not a make of series production, but if a customer wants to have it, he can order it."

That's not to say that the importance of Audi's E-tron program, which includes both PHV and pure-electric applications, is lessening. Speaking to the local Audi outfit, CA was told that e-tron will be a "brand pillar," just like petrol and diesel power. It's just that the plug-in portion of the E-tron moniker won't be making it to the brand's primary halo vehicle.

Is this a good move in your eyes? All things being equal, would you rather spend money on an electric R8 or a plug-in model? Why? Have your say below, in Comments.


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    • 1 Second Ago
  • 17 Comments
      knightrider_6
      • 5 Months Ago
      Will it come with built in fire extinguisher? http://www.youtube.com/watch?v=9YuCJrSLuuA
        Lachmund
        • 5 Months Ago
        @knightrider_6
        Man I hoped the troll hunt killed you for good.
      Anonymous Coward
      • 5 Months Ago
      I'm betting the EV will be cancelled. Audi is all bark no bite
        zepeda1
        • 5 Months Ago
        @Anonymous Coward
        Maybe so, but don't blame Audi. My guess is there just isn't the demand, so why bother.
          paulwesterberg
          • 5 Months Ago
          @zepeda1
          And they can't produce a vehicle that comes close to competing with the Model S in price and range.
      2 wheeled menace
      • 5 Months Ago
      Audi/VW/Porsche as a whole... Please figure out what the hell you are going to do with these newfangled electrons already. Your current strategy is ridiculous and looks bad on you.
      Anonymous Coward
      • 5 Months Ago
      Audi - all bark no bite - I'm betting the EV will eventually just be cancelled.
      paulwilson05
      • 5 Months Ago
      I call BS.
      danfred311
      • 5 Months Ago
      The are really struggling. Pathetic. Built to order is extremely lame and made worse by the car being lame in itself.
      itsme38269
      • 5 Months Ago
      Audi: the world leader in electric vehicle press releases.
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