We talk a lot about new technologies in the auto industry. Things that will make you more comfortable or faster or more fuel efficient are, generally, easy for us to explain. Things that make us safer, though, are often a bit tougher to get a bead on. We can report on how it's supposed to function, but few of us are brave, reckless or stupid enough to purposefully put ourselves in a situation where we'd need something like Hyundai's Auto Emergency Braking.

That's why this video is so interesting. It shows off a vehicle's active safety features in the most ridiculous, easy-to-understand way possible. We won't spoil the lengths that Hyundai goes to with this squadron of cars, but you'll want to make sure you watch the whole three-minute video to see just how extreme the safety systems are on the 2015 Genesis.

Scroll down and have a look.


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    • 1 Second Ago
  • 30 Comments
      Dmitriy Markelov
      • 5 Months Ago
      That was pretty brilliant all around. From the actual engineering to the marketing folks who decided to showcase it.
      Ryan
      • 5 Months Ago
      That is a fantastic ad campaign and really shows off the prowess of those safety features. Still - I'm not trusting my safety to a computer system. Don't take control of my car out of my hands.
        Hernan
        • 5 Months Ago
        @Ryan
        It doesn't though, you have control.
        bleexeo
        • 5 Months Ago
        @Ryan
        But please take control away from the freaking morons in the other cars around you before they kill us all! Fact is this, soon enough computer control will be way safer than error prone humans.
      NY EVO X MR GUY
      • 5 Months Ago
      Soulless, but amazing demo
        srlalsd1
        • 5 Months Ago
        @NY EVO X MR GUY
        How is it soulless?
          NY EVO X MR GUY
          • 5 Months Ago
          @srlalsd1
          soulless, as in, people being more dependent on safety systems than being safe/alert drivers. If you need that many safety features, then you should not be driving. This is great for older people I have to say. Lane keeping assist scares me because not all roads have lane indicators. I wonder how it owuld react to that
          knightrider_6
          • 5 Months Ago
          @srlalsd1
          @NY EVO X MR GUY "If you need that many safety features, then you should not be driving." What a stupid statement! That's like saying if you need a calculator you shouldn't be studying math. Why are old people so afraid of technology?
          Awhattup
          • 5 Months Ago
          @srlalsd1
          It's an assistant feature... not something that will drive itself though it can to some extend but it's never advised to be used as autonomous dumbass.
      vt8919
      • 5 Months Ago
      Had a funny moment judt now. Shared this with my mother, who doesn't drive. She was in complete awe. "Next thing you know there'll be cars that park themselves". Caught her up on that too. Her jaw is still on the floor.
        vt8919
        • 5 Months Ago
        @vt8919
        *Just. We need an edit function.
        dfkd
        • 5 Months Ago
        @vt8919
        It's true. The auto industry in general needs more marketing like this. My 2002 LS430 has laser cruise and people are still in awe of that over 15 year old tech cause they don't know it exists.
          laresid10
          • 5 Months Ago
          @dfkd
          I agree. When I saw this ad I appreciated it for the sheer genius of it.
      knightrider_6
      • 5 Months Ago
      Awesome ad!
      mattjopete
      • 5 Months Ago
      That was pretty cool!
      dfkd
      • 5 Months Ago
      Have to admit... Great ad
      Justin
      • 5 Months Ago
      Cool but they made one little adjustment to make this commercial. In reality if you take your hands off the wheel for 30 seconds or so the car shuts all that stuff off automatically. Seems a lot more unsafe given that little detail.
        Hernan
        • 5 Months Ago
        @Justin
        They say that though - "modified to stay on."
          rjstanford
          • 5 Months Ago
          @Hernan
          Good thing they also put those words on the screen whenever they showed the names of the safety features too then, Justin.
          Justin
          • 5 Months Ago
          @Hernan
          Right but I want to point out that you basically have to keep your hands on the wheel at all times. It won't go autonomous at all, not for one minute or 5 minutes or whatever. Plus I don't have speakers...
          Justin
          • 5 Months Ago
          @Hernan
          I don't see any words about it being modified, do you have CC on?
          • 5 Months Ago
          @Hernan
          [blocked]
      churchmotor
      • 5 Months Ago
      Great ad, let the car do all the driving so you can duck down and not be seen riding in a Hyundai.
      nlt624@aol.com
      • 5 Months Ago
      I'm convinced!! I'm buying one...in 2 more years!
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