In the US, there aren't a lot of vehicle names that are very difficult to pronounce. Maybe the Volkswagen Touareg might trip up a few people, but by and large, we've got it pretty easy. Our friends in Europe, though, have a bigger challenge, thanks to vehicles like the Nissan Qashqai. Yes, Qashqai.

Like the Touareg, the Qashqai draws its name from a nomadic people. While Nissan isn't making up words, then, it's still not an easy name to pronounce. Top Gear host Jeremy Clarkson routinely calls it a kumquat, for example. According to Nissan, though, it's pronounced "Cash'kai".

To get its point across as the second-gen Qashqai, the close cousin of the US market Rogue, prepares to launch in Australia, Nissan set up a little event at a coffee shop. Customers would place their orders, only to have the spelling of their names butchered rather badly. On the other side of the cup, there's a message from Nissan and the Qashqai.

It's not a bad little campaign, and for those that still have no idea how to pronounce the crossover's name, it's a handy little tutorial on how to do it correctly. Scroll down for the video.


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    • 1 Second Ago
  • 40 Comments
      imoore
      • 8 Months Ago
      "According to Nissan, though, it's pronounced "Cash'kai"." Proper Translation: "Cash Cow." It's a hot seller for Nissan.
      Hek!
      • 8 Months Ago
      Why don't they just translate the name to English & put "Cash Cow" on the back?
      Steve
      • 8 Months Ago
      It's actually easy to pronounce if you're fluent in Farsi/Persian. Because it's a Farsi/Persian term.
        Narom
        • 8 Months Ago
        @Steve
        It actually easy to pronounce it if you're English, because its just a blooming word.
      Feurig
      • 8 Months Ago
      And just for the record, "Touareg" is pronounced "Twa-reg." It has the "ou" because it's the French spelling (which means it's pronounced like a 'w').
      Master Austin
      • 8 Months Ago
      So spend money on trying to TEACH people how to pronounce a name? Hmm let me help you save money, try not to name it something stupid?! Its like parents who give their kids some rediculous name, then get upset when you mispronounce it...Ugh
      vvk
      • 8 Months Ago
      I am not surprised, given that 99.9% of North Americans cannot pronounce Hyundai or Mazda.
        Douglas Harry
        • 8 Months Ago
        @vvk
        If I had a buck for the number of people who pronounce it High-uhhhn-dai I would be freaking rich. It's Hun Day.
          Narom
          • 8 Months Ago
          @Douglas Harry
          Is it? https://www.youtube.com/watch?v=iW9e8EpUofg Sounds like Hi-un-dai there.
          Feurig
          • 8 Months Ago
          @Douglas Harry
          Tango, you mean "Fau-Veh"?
          Joey Franklin
          • 8 Months Ago
          @Douglas Harry
          Haha I work for a nissan dealer and we have a hyundai store too. Even some of our employees call it high uhhnn dai. I wish we got this as a replacement for the juke...
          TangoR34
          • 8 Months Ago
          @Douglas Harry
          If I had a buck for the number of people who pronounce VW as Vee Double-U I would be freaking rich. It's Vou Vee.
        David
        • 8 Months Ago
        @vvk
        We pronounce them the way THOSE COMPANIES instructed us to. What do you think? Duh! They're not exactly actual English words, either of them. Take it up with Mazda and Hyundai.
      disngaj
      • 8 Months Ago
      'Seems foolish to introduce a strange vehicle name requiring explanation, but no more foolish, I guess, than saying that a Hyundai ("Yoon-Dye") is a "Hunn-day."
        SYMAWD
        • 8 Months Ago
        @disngaj
        Actually, Hyundai made a superbowl commercial on how to pronounce it: https://www.youtube.com/watch?v=hr-wISyGSW0
      Beamer
      • 8 Months Ago
      The Nissan Rogue is actually available in Australia and is called the X-Trail, it's classed as a medium sized SUV. The Qashqai on the other hand is a classed as a CUV and is smaller, it replaces the Dualis. http://www.nissan.com.au/Cars-Vehicles/New-XTRAIL/Overview http://www.nissan.com.au/Cars-Vehicles/QASHQAI/Overview
        Narom
        • 8 Months Ago
        @Beamer
        But isn't the Nissan X-Trail something completely different elsewhere in the world?
          Beamer
          • 8 Months Ago
          @Narom
          It's know as the X-Trail in Australia, Japan and Europe.
        TangoR34
        • 8 Months Ago
        @Beamer
        Actually the Dualis was the Qashqai. But yea a lot of cars with a different name down there.
          Beamer
          • 8 Months Ago
          @TangoR34
          The 1st gen Dualis was sold in Japan and Australia, this 2nd gen looks like it will be called Qashqai like all other parts of the world except in Japan which is still called Dualis.
      IBx27
      • 8 Months Ago
      1:14 of my life I'll never get back.
      greg
      • 8 Months Ago
      so you mean it isn't called the kumquat like i've been led to believe by Top Gear
      AGSHOP
      • 8 Months Ago
      dam thats the nicest looking CUV i've ever seen.
      carguy1701
      • 8 Months Ago
      The Klingons called, they want their word back.
        flammablewater
        • 8 Months Ago
        @carguy1701
        I think they've insulted my mother's skills in combat. Or asked me out for dinner. It's such a subtle language.
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