New truck! Jimmy Fallon of The Tonight Show has been searching for the perfect new truck for a few weeks now, soliciting help from all corners in the process. Last night, Fallon made the announcement that the Ford F-150 King Ranch – in all of its cowboy glory – had been picked as his big winner.

To add some more spice to a storyline that now dips deeply into the realm of the advertorial, Fallon also announced a contest to see which Ford dealership would get the privilege of selling him the King Ranch. Dubbed "Fingers on a 4x4" The Tonight Show has invited 10 dealer reps from around the country to keep their hands on Jimmy's F-150 for as long as possible. Last salesperson standing wins.

Watch Fallon make his pick and introduce the dealer reps below, and be sure to click on the second video for a live-streaming feed of Fingers on a 4x4 in action (the contest seems to be going strong).



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 27 Comments
      SpacemanSpiff
      • 8 Months Ago
      I hope this comment section gets fixed soon so every other post isn't a repeat...
        Autoholics Anonymous
        • 8 Months Ago
        @SpacemanSpiff
        I agree and all of the "technical difficulties" message I keep getting nearly everytime I go to comment or vote is really annoying to.
        lendersmith
        • 8 Months Ago
        @SpacemanSpiff
        Sorry, what did you say? say? say? say?
      Matt
      • 8 Months Ago
      you do all realize that when he said he wanted a truck and didn't know which to pick that dodge LITERALLY parked a ram right in front of his building with a sign on it asking him to come check it out right?... so please explain to me how that means it was a PR stunt for Ford. Ram and Chevy got in on the act too. If it was specifically a Ford/NBC stunt they worked on behind closed doors they sure as heck wouldn't have given Chevy and Ram the opportunity to interject their product. Think about it.
      finzenchrome
      • 8 Months Ago
      A thinly disguised PR launch for the new truck, target marketing the "reality show" generation.
      juggernaut
      • 8 Months Ago
      Is this really cheaper than just producing an ad for your truck?
        davebo357
        • 8 Months Ago
        @juggernaut
        Too many people today have dvr's and are skipping right past the ads. Product placement isn't compelling enough. They're turning the programming itself into just advertisements.
      express2day
      • 8 Months Ago
      Not surprising he picked the F150 considering he also did ads for Ford's Lincoln brand a year ago. The contest concept (see who can keep their hands on the vehicle longest) is so 1980s, though.
      Bernard
      • 8 Months Ago
      This is why I prefer David Letterman.
      Sam123
      • 8 Months Ago
      Let the fanboy wars begin
        b.rn
        • 8 Months Ago
        @Sam123
        Let accusations of fanboyism begin.
      schizzle
      • 8 Months Ago
      Go watch the1997 documentary, "Hands on a Hard Body", about 24 contestants that try to win a truck at a Texas Nissan dealership by being the last one to keep their hand on the "Hard Body". You'll never guess how long the contest lasted. Absolutely hilarious! http://en.wikipedia.org/wiki/Hands_on_a_Hard_Body:_The_Documentary http://www.amazon.com/Hands-Hard-Body-Sid-Allen/dp/B00000JYWZ
      Porschetr
      • 8 Months Ago
      What's the criteria? The girl in black hat is constantly taking her hands off the truck, walking around, giving high fives, waving both hands at the camera, on the phone meanwhile other guy in the back struggles to take his sweater off with one hand on the truck.
      SharpiePants
      • 8 Months Ago
      Hey....before handing him the keys to that behemoth...... .....is anyone sure that Jimmy will be any good at parking that thing on the streets of NYC? He hasn't proven himself very capable even behind the wheel of a small Daewoo.... http://www.youtube.com/watch?v=tTR3Jk-whBk
      Sam123
      • 8 Months Ago
      Let the fanboy wars begin
      jfa1177
      • 8 Months Ago
      How in the hell could there be no one representing Texas?! :D I mean c'mon! Its the largest truck market in the US.
    • Load More Comments