Working through customer service at a giant corporation is often akin to trying to get the attention of a giant by poking it with a twig. Twitter and Facebook users, though, have tossed aside the metaphorical twig in favor of a far more attention-grabbing Howitzer, using the public nature of social media to draw the eyes of major corporations.

For a public affected by the General Motors recall, this new form of ammunition has become key to getting results, whether that be gaining direct access to customer service, acquiring a loaner vehicle or arranging passage on a ferry to get an affected car to the dealer.

The New York Times has a great writeup on the impact that social media is having on both customers affected by the recall, as well as GM as a whole. In fact, according to sources that spoke to The Gray Lady, GM's public perception isn't too bad, all things considered.

It's really worth a read, particularly for students of social media. Head over to the NYT and have a look.


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  • 20 Comments
      bubba_roe
      • 9 Months Ago
      Got to prop up those American car manufacturers regardless of what crap they pull.
        Larry Litmanen
        • 9 Months Ago
        @bubba_roe
        Agree sort of, i have an American built car and it is a great car. Called Hyundai Sonata, built in Alabama by God Fearing, Flag Waiving Americans, not union thugs in Kabul..........Detroit.
          Jerry
          • 9 Months Ago
          @Larry Litmanen
          I think it is more like Baghdad personally. Flint is more like Kabul.
          Jerry
          • 9 Months Ago
          @Larry Litmanen
          What? I am from Flint. I think my opinion counts :(
          • 9 Months Ago
          @Larry Litmanen
          [blocked]
      richard
      • 9 Months Ago
      GM, still number one with American car buyers. The rest of you, just bow to your Asian masters!
      churchmotor
      • 9 Months Ago
      So Normc32, how much is GM paying you?
      Doug
      • 9 Months Ago
      Despite the general consensus of the public and media, I think that GM is making a valiant effort to make up for this series of poor choices. However, they still should not dismiss any suggestions that are being made on how to treat the persons who had to deal with the defective vehicles.
        Big Squid
        • 9 Months Ago
        @Doug
        They are trying to act contrite because they got caught. Nothing has changed. Nothing will change. GM will build crap, and go bankrupt again.
          Pater Tempus
          • 9 Months Ago
          @Big Squid
          You mean like toyoda?
          infra
          • 9 Months Ago
          @Big Squid
          Toyota never had any defective vehicles. The recall was for people who stuck multiple, aftermarket floor mats over their accelerator pedal and got it stuck. Not a single case of unintended acceleration was ever proven. Contrarily, GM's defect has killed people.
      over9000
      • 9 Months Ago
      GM social media team is out in full force downvoting Autoblog posts
      J
      • 9 Months Ago
      "How GM is using social media to ease recall woes" a.k.a "The Jedi Mind Trick..."
      Jerry McKeen
      • 6 Months Ago
      I don't know why you still exist,so far you have killed to many people with your vehicles,that was your falt, when no one should have died. And you try to say your better than Ford, when almost every one knows when it comes to work trucks Ford is and always will be no.1. and its like I always say."If it wasn't for Ford there wouldn't be Gm." and that is the truth. so you need to stop trying to be something your not.
      Jerry McKeen
      • 6 Months Ago
      You know you should realy quit trying to sell your self as the best, your realy not and you don't have the best trucks either. Ford has been, is, and always will be the best trucks ever made. And the always have had the best vehicles around, and like I tell every one, " If it wernt for Ford there wouldn't be GM or Chrystler," And that is the truth. I've a few GM's and they where all junk, I've oned Fords and they have always been the most reliable cars and trucks I've ever owned. And another thing Ford is the only car company that didn't need a bail out when times got rough. so stop trying to be something your not.
      John A Ryan
      • 8 Months Ago
      I have a 2008 Tahoe ,the car has a serious electrical fault ,it has been back to the dealer numerous times, after a116 point test and 10 days late rI drive 2 miles more of the same. I decided to Google and see if any one else had .he same problem ,there are 22 pages of people with the same problem and GM HAS DONE NOTHING ABOUT IT. I have to borrow a car to get to work ,Even when the car is aledgedly repaired I am afraid to go on the highway in case it shuts down again and me and my Family will be Killed
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