With between four and six hundred horsepower channeled to the rear wheels from a V8 or V12 engine mounted up front, an Aston Martin – any Aston Martin, really – might not seem like the smartest choice for driving on ice and snow. But that can also make it the most fun, and the most enlightening to experience.

That's the point behind the Aston Martin On Ice program: allowing customers to drive the latest Gaydon has to offer on slippery, wintery surfaces. But whereas the On Ice program has been established for years in St. Moritz, Switzerland and in the Swedish Lapland, this year it arrived in America for the first time.

A series of custom tracks – including a braking/cornering loop, slalom, skid pad and a full circuit – were carved into the snow in Crested Butte, CO, where expert driving instructors taught customers a thing or two about how to handle a powerful twelve-cylinder GT car like a DB9, Vanquish or V12 Vantage.

The program has concluded for the season, returning next February, but in the meantime Aston will use the Colorado base camp as the center of its driving experience through the Rockies. Check out the video footage and the details in the press release below.
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ASTON MARTIN... ON ICE

- New US ice driving program launches in Crested Butte, Colorado
- Affords customers the opportunity to drive full Aston Martin range in extreme winter conditions
- Utilises custom-built Aston Martin facility

Irvine, CA, 17 March, 2014 – Aston Martin has launched the company's first ice driving program in North America, hosted at Crested Butte, Colorado providing customers with the ultimate driving experience against a stunning mountainous backdrop.

Offering customers the opportunity to experience the full potential of the Aston Martin range and hone their driving skills, the new On Ice program took place in the heart of the Colorado Rocky Mountains in a unique setting, with an ice track custom built for the occasion as illustrated in a new film from the event, released today.

Comprising a braking/cornering exercise loop, slalom, skid pad and full circuit, the bespoke Aston Martin track was especially constructed for the occasion over the last four months. Under expert tuition, participants were guided through the facility, embarking upon a series of braking, cornering and handling exercises before putting their skills to the test on a mile-long frozen road course.

President, Aston Martin The Americas, Julian Jenkins said: "After this hugely successful first year we expect the On Ice program to become a mainstay of our customer experience offerings here in North America.

"The ability to experience a range of our cars in a unique and controlled environment resonates with Aston Martin customers and enthusiasts who are united by a shared passion for driving."

The new ice driving event joins Aston Martin's portfolio of bespoke driving experiences offered in the Americas which include a Route of the Rockies drive this June and a host of experiences offered around Pebble Beach Automotive Week in August.

The new Aston Martin On Ice program will return in February 2015 with further information available at concierge@astonmartindriving.com


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    • 1 Second Ago
  • 7 Comments
      DonkeyEstonkey
      • 9 Months Ago
      Anyone who disrespects icey and snowy roads, ignoring the personal and property damage that will occur, with that disrespect, will pay a dear price. Astons are great automobiles, but, they are not Range Rovers, LX-470's, or Land Cruisers. Try to navigate Teton Pass, between Victor, Idaho, and Jackson Hole, Wy, in January! If you only total the Aston, you'll count your lucky stars!
      stevenh
      • 9 Months Ago
      while it is fun to drive on snow or ice, I really don't see the point in doing it with an exotic car because you will never see one driving in adverse weather or road conditions that winter brings us. The risk is too great, the cars have no ground clearance and the first fender iceberg that falls off the car in front of you will cause $1000's of damage to your front spoiler or rear diffuser, What a stupid program trying to promote these as year round vehicles
        mini-me
        • 9 Months Ago
        @stevenh
        Have you ever driven in the snow? Learning to control a car in low traction conditions is not only a heck of a lot of fun but translates directly to handling your car on the street. The benefit on snow/ice is the speeds are low compared to what it would take to learn similar skills on dry pavement and the potential damage of hitting a snowbank is small compared to running into a guardrail or concrete barrier.
          montoym
          • 9 Months Ago
          @mini-me
          @ mini-me: 100% agree. I have preached this for years. There's almost nothing better for driver training than taking someone out to an icy parking lot and forcing them to experience slides and learning how to react to them and correct them. Similar to why so many driving schools utilize wet tracks, similar experience without the need to find ice. I definitely feel like all my years of trying all sorts of antics with all of the vehicles I've owned on icy and snowy roads has absolutely made me a better driver not only in adverse conditions, but in the dry as well.
          ken
          • 9 Months Ago
          @mini-me
          But it won't be fun if you suddenly lost the tail when you are doing 70km/h in a straight line.
        Bernard
        • 9 Months Ago
        @stevenh
        Agreed, this would make sense in an FR-S/BRZ, not an Aston.
      Keith
      • 9 Months Ago
      Now all the racing around on ice in 007 Die Another Day....seems like an Aston Martin advertisement.