I want my dealer to know about cars not coffee, someone who knows the difference between a Buick and a barista.

Need a recommendation for the trendiest eatery around? If you are looking for the latest in gourmet treats, then look no further than your local car dealership. I live on the Upper West Side of this little village called Manhattan, just a donut's throw away from the avenue of automotive dreams, 11th between 40th and 61st. Here you can breakfast with Fiat, lunch with Mercedes-Benz and round off the day with afternoon tea at Jaguar – all free and very tasty as the dealers compete to provide the latest in customer care and satisfaction for the potential car buyer of the future.

But what makes any of us buy a car? Good gas mileage? Zippy 0 to 60 times? Increasingly, car company executives believe the sale lies in a smoother, more robust Arabica bean. They believe a good espresso machine is as important as a hydraulic lift. And when outfitting a new dealership, free wifi is more enticing than a free oil change. Dealerships are getting facelifts to keep them young and attractive.

As your car showroom becomes more Ethan Allen than Honest Ed's, those executives might just be forgetting that substance always wins out over style. I want my dealer to know about cars not coffee, someone who knows the difference between a Buick and a barista.


Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry.



Across this land of ours, dealers are spending billion of dollars this year on new or upgraded facilities all designed to turn the old car lot into a palace of experiential delight. The current theory is that the buildings should have fancier chrome work than the car itself, indulgent sofas to relax and unwind on and more TV screens than even Elvis had in Graceland. But what the dealers are forgetting is that the customer – you and me, by the way – is more interested in spending a few hours in an airline lounge than a greasy car showroom. But I get it – deals keep getting harder and harder to seal, so the dealers are desperate to try new things to win new customers.

As much as we all appreciate a mini cupcake, it is this age group that all this investment is designed to attract.

This is never truer than when selling the most elusive and prized of all customers, the Gen Y-er. As much as we all appreciate a mini cupcake, it is this age group that all this investment is designed to attract.

Since our darling little Gen Y babies will soon become the largest economically viable part of our population, businesses are desperately seeking ways to engage and capture this dollar-rich power group. Since millions of them are also acquiring driving licenses on an annual basis, car companies are amongst the worst offenders in slapping on some blush to tart up their act and attract these techno savvy twinks into the old-banger boudoir. That's why they are rushing to refurbish old dealerships and roll out the red carpet for these cash cows born between 1977 and 1995.

The trouble is, most car executives and dealer owners are Baby Boomers (or older), and so in the time honored fashion of father unable to understand son, we have the potential for a classic, "Geez, you're so embarrassing dad, leave me alone!" situation on the forecourt.

Cafe at a Lexus dealership

I have sat in many meetings where the subject was: "Gen Y – How To Sell Our Cars To Them." These meetings involve a bunch of older white guys trying to fathom how to make their car brand relevant to a younger, more diverse demographic. It's not unlike a certain bunch of Congressman telling women how to run their "shop," and we can all see how well that has worked out for the electoral appeal of those "wise men."

Not that I'm saying only the like-minded know how to read each other's minds, not at all. There are thousands of articles about the generation gaps and how to bridge them by putting yourself in the other generation's shoes, but to my mind, the real truth is we all like wearing the same shoes.

The trouble with the car-buying process is in the lack of understanding what we all want from the sales process.

Facebook has made Millenials of us all. My 62-year-old brother spends more time on social media than his 29-year-old son. I'll answer a text 100 times quicker than returning a missed phone call. The trouble with the car-buying process is not in the age difference or the lack of youthful appeal. It's in the lack of understanding what we all want from the sales process. So, back to the dealership where my iced latte is getting warm.

The dealership of the future isn't about bigger and brighter bricks and mortar, it should be about brighter salespeople and bigger opportunities to get my bum in the seat of the car I want. I bet everyone reading this will know 10 times more about the car they want to buy than the person whose job it is to sell it to them.

I was speaking to a business colleague last week, and he told me how he never met a salesman or even visited the dealership to buy his new car. He researched online, phoned for a deal and had the car delivered to his home. Seamless. I'd like my dealership to have more inventory than iPads so I can feel the car out and get my choice faster. Look at that, impatience is not the preserve of the young. At the end of the day it's about, and really always has been, getting the best result at the best price in the best way. It's what the best dealers already knew, give them what they want, when they want it. Hold the chai tea.

Perhaps some of those billions of dollars of investment in real estate would be wiser spent on training talent to help customers get what they want and need from their car. Money better used on building more intuitive and interactive commerce technology rather than temples of testicular grandstanding.


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    • 1 Second Ago
  • 132 Comments
      Eta Carinae
      • 10 Months Ago
      I work at davis honda and we have a cafe with desserts from a neighboring bakery, the coffee machine, etc. And I think it does its job.......we also do shop work here so when people come in for service and see that all this is complementary they are ecstatic.......some customer come back just for that and have even referred friends of theirs.....its a good way to keep the customer for service so when they are tired of waiting guess what they do ? Go look at a new car ! I have seen plenty of people come in for service and walk out with a new car......its just how you look at things..
        antacid
        • 10 Months Ago
        @Eta Carinae
        Currently I only do oil changes at the dealer since its the cheapest place for synthetic, but if they were to offer stuff like this I would do WAY more services there. Even Discount Tire blows my dealer out of the water when it comes to customer comforts.
      RocketRed
      • 10 Months Ago
      Most people know about as much about the construction and relative merits of sofas as they do about cars. So why not make it a consumption experience. In any case, most salespeople I've had to work with know almost nothing about the car. What size wheels? When is the new model coming out? Is it leather of vinyl? ummmm, let me get you a brochure. So let them make me an espresso while I read the brochure.
        Edsel
        • 10 Months Ago
        @RocketRed
        Most mainstream auto salespeople are clueless. I went to a Lexus dealer to drive a new LX suv but the salesgirl took me to look at a GX. She couldn't tell the difference between the LX and the GX. She insisted it was an LX so I had to show her the model designation on the back of the GX. Closing a deal at a stealership is the intellectual form of water-boarding - you are drowned in stupidity and fiscal misrepresentation.
      Stuntmanmike1981
      • 10 Months Ago
      I have a Mazda dealer 5 minutes from my house. The waiting area for service is small, with a coffee machine and a TV. There are a few chairs, but not much else. The waiting area for service is separate from where you actually get your car. Its only a small 2 lane road in the lot, but still, separate and if you don't have an umbrella when its raining, you'll get wet. The lot is cramped and there are always cars driving in an out of the dealership. As a young adult male with no children, this was fine. You just sit and wait or leave walk around, entertain yourself...if its for the usual oil change tire rotation. As an adult with a toddler, this doesn't work. Children get bored, tired, cranky, etc. For this reason, I drive about 1-1/2 hrs to the Mazda dealer because it is more comfortable. The service area is attached to the dealership. The lot is huge, filled with lovely Mazda's. I can walk up and down the isles with my child, not letting them just run off, but still, just letting us both stretch our legs out and get some fresh air. If its raining that's fine as well, because the waiting area has a child's area attached with children furniture, a nice television and toys. The adult waiting area, has nice couches, tables and coffee machine. The service is also exceptional. I don't mind traveling an hour for good service an having a good relationship with my dealer/service center. As for the coffee etc, that's nice and all, but I'm not worried about that....but maybe that's because i haven't experienced it yet...ill report back after I buy an infinity or Lexus :)
      Shahul X
      • 10 Months Ago
      I sell cars... I just like to talk about the cars, desk is littered with car mags and I read autoblog all day and go to the track all weekend... when i don't watch F1... I wish my co workers liked cars ;) lol
      GR8LegsNJ
      • 10 Months Ago
      I have my vehicles serviced at the dealer. I enjoy having a table with chairs available, a coffee machine. It isn't fancy, but comfortable. I bring my laptop with me, log on their wi-fi network and read my email, do chat, or log onto Netflix, HBO-GO, Or Max-Go and watch a movie. It makes the time pass better. Sometimes I can be at the dealer for more then 2hrs. I had an occasion to take my Suzuki to a Suzuki dealer, not the selling dealer (the selling dealer no longer has Suzuki) and it was quite uncomfortable.I had to take my Suzuki to the delaer related to a recall. I had to sit at a table in the showroom, and there was no coffee, oh let me correct myself. There was a coffee carafe with coffee in it, however there was no decafe available. Sorry, not allowed caffeine. The point is the dealer where I do business and service provides an area to relax while you wait for your vehicle. There is TV, coffee, and newspapers. It isn't fancy but it makes the wait tolerable.
      usa1
      • 10 Months Ago
      As a gen X person, I find the continued fascination of baby boomer authors with their gen Y kids amusing. The baby boomers think their generation and their kids are the most important thing in the world and no one is in the middle. A quick check of a demographic profiles shows there are plenty of us gen X people in the middle, and we buys cars too. http://pdsblogs.org/chargerapes513/files/2012/12/pyramid-US-Obama-1jlhtxe.gif
      Wisdom Seeker
      • 10 Months Ago
      Do your research up-front, purchase on-line through the internet / fleet sales unit. The coffee will still be nice when having your vehicle serviced.
      robitrobit
      • 1 Month Ago

      Start online work

      what Bruce responded I am blown away that any one can profit $6257 in four weeks on the computer . go to this web-site

      <~><~>~<~>www.YelpPay.com<~><~>~<~>


      zerofoo
      • 10 Months Ago
      You want to sell cars to Gen Y? Get rid of "dealers" and build manufacturer showrooms where people can test drive cars without any pressure - then sell them via retail pricing - no haggling. Hell, I'd buy my next car from Amazon if I could.
        MJC
        • 10 Months Ago
        @zerofoo
        I could not agree more - this is sort of what Tesla does. However, the dealer networks are way too powerful and aren't going away any time soon...
          Dean Hammond
          • 10 Months Ago
          @MJC
          Matt, Teslas numbers are NOT mainstream therin comes the "niche" nomenclature. And it also seems to me you bring ALL your bad experiences on yourself, and Im starting to think after the pay double MSRP, deservedly so, I dont think you or anyone else is THAT stupid, but you sure arent doing your Generation "Y" rhetoric any justice....if anything you are making the situation worse....
        Matt
        • 10 Months Ago
        @zerofoo
        Exactly, this is what "Gen Y" and every other generation wants. Not $599 "Processing Fees", $2000 "Protection Packages", $199/month lease "deals" that require you to sign over your first-born for a stripped out car, lowball trade-in offers, $1500 "extended warranties" that don't actually cover anything that will actually break, and everything else stealerships offer. What I would pay for is ~$20/hr to test drive a wide variety of cars from different manufacturers without a salesman in sight, then order the car I want online and have it delivered to my driveway.
        Car Guy
        • 10 Months Ago
        @zerofoo
        Don't blame the manufacturer. They would love to sell you cars direct. Blame the dealers and their franchise laws.
        classasurface
        • 10 Months Ago
        @zerofoo
        I don't think the buying process is the answer. You want to sell cars to Gen Y? Give them a job and a steady income. Also, teach them to not go 100k in debt to get a useless degree. If Gen Y have cash they'll buy cars.
        usa1
        • 10 Months Ago
        @zerofoo
        I'd say every generation would like this model, not just gen Y.
        speterjr
        • 10 Months Ago
        @zerofoo
        Great idea. The problem with the auto industry is that it is over a century old, and its established leaders are stuck on old models and ideas. They are obsessed with tailoring cars to baby boomers to get all their money TODAY, and not creating a model to have new buyers sustain the industry for the future.
          KaiserWilhelm
          • 10 Months Ago
          @speterjr
          You just described the flaws of most of our big business in this country. The bosses rake in the cash and are complacent, why should they care about making the customer experience better when they're already rich?
        Dean Hammond
        • 10 Months Ago
        @zerofoo
        how did all those other generations even exist...man, they went to dealership, they must be TOUGH.....
          clquake
          • 10 Months Ago
          @Dean Hammond
          Because if something better comes along, they shouldn't try it?
        Dean Hammond
        • 10 Months Ago
        @zerofoo
        exhibit A) Saturn.
          Matt
          • 10 Months Ago
          @Dean Hammond
          Except Saturn vehicles were mostly plastic POS, with a couple exceptions. And women loved buying Saturns, despite the cars being crap, just because they hated traditional dealerships so much. Tesla is demonstrating that no-haggle online buying + a good product is the way of the future.
          Dean Hammond
          • 10 Months Ago
          @Dean Hammond
          youre comparing a $70000 limited production niche vehicle ( albeit superb ) with a Saturn?....interesting.....weird the experience, after 10 or so years, isnt eerily similar huh?........believe me, the Car Industry is WORLDS removed from 10 years ago...hell, even 5....and this coffee snip reflects that. Dealerships are catering more and more to customers to make the experience more and more pleasurable....will it be perfect everytime?...absolutely not, never will be.....ESPECIALLY to those that want to acheive EVERYTHING from a computer keyboard....
      express2day
      • 10 Months Ago
      I don't think car salespeople need to be singled out for their potential lack of knowledge. In my experience, the same can be said about salespeople in far too many industries including real estate, insurance, electronics, etc.
        Rr778
        • 10 Months Ago
        @express2day
        So true, and in those industries we can bypass the sales people and proceed to online checkout. You just made the case for online car buying. If it works for best buy to offer an online service so that people can bypass the sales force, it will work for BMW too.
        Arizonarelax
        • 10 Months Ago
        @express2day
        Agree
      HVH20
      • 10 Months Ago
      I am a gen-Y kid and recently bought a car this year from the dealership. Our generation has been bent over to bad between the job market, tuition costs, and passing the buck that we are value more substance than flash. I have wanted a Volt since before they came out and have been watching the pricing for years. When the advertises incentives where getting near my target price I started shopping around ONLINE from dealership to dealership. Every single one wanted me to come into the dealership to talk pricing. I don't have time for that nor do I see any reason why its needs to be face to face to exchange numbers. I collected and compared probably 15 quotes from surrounding dealerships whos inventory had the model I wanted, negotiated the final selling price and everything through e-mail then drove over an picked it up from a dealership 1 hour from my house. They slipped another $100 into their own pocket for the final documents until I called them out on it, but what can you really expect from dealerships? I would much rather prefer show rooms and/or ride and drive events without the sales pressure. Sales pressure is disrespectful, rude, and a huge pet peeve that will drive me away from the dealership or any other store. I don't mind ordering a vehicle and waiting a few months for it to be delivered as long as its the best price possible. Cars aren't cheap and you generally have to save for quite some time to afford one. Its not like a iPad where a few paychecks will cover it. The bottom line is Gen-Y knows what it wants and doesn't see what value these middle men provide by getting in the way. All the extra flashy crap deters me from dealerships too, because one way or another you are paying for it if you do business with them.
        Dean Hammond
        • 10 Months Ago
        @HVH20
        no offense, but herein lies the issue, it seems todays generation cant handle or want to forward any sort of effort, it is construed as an inconvenience and time wasting, god forbid one interferes with Social Media time!, Seems one would much rather buy a vehicle by pushing ENTER on a keypad, or swiping their Smartphone.....whats going to eventually happen to human interaction?...please text me your answer, regular text rates apply.....
          Matt
          • 10 Months Ago
          @Dean Hammond
          Getting worked over by a car salesman =/= "Human Interaction" Car dealers are somewhere between Al Quaeda Terrorist and IRS Agent on the "not-quite-human" scale.
          Silvrswt
          • 10 Months Ago
          @Dean Hammond
          @ Dean that economic analysis is ridiculous; tolls pay for maintenance, dental assistance perform work on the teeth, plenty of people are peforming functions vital to a task and aren't an added layer of abstraction. Your example of realtors is another great one actually, of useless middlemen just like car salesmen, since all the real work in a real property transaction is done by escrow officers and attorneys. No one said anything about getting things for free, what we want is a useless "service" injected between us and the end run eliminated. Car salesmen, realtors, door to door Kirby solicitors, all of them have no place in modern society.
          Dean Hammond
          • 10 Months Ago
          @Dean Hammond
          WOW, BGJ, your Mum must be proud, holy crap man, did I strike a bone....theres that entitlement I was talking about.... its ALL about you....case closed, thankyou for proving the point....
          Dean Hammond
          • 10 Months Ago
          @Dean Hammond
          also, for that outburst, Im confiscating your I-phone....
          BGJ
          • 10 Months Ago
          @Dean Hammond
          You must be a car dealer! Completely out of touch with the realities of growing up with technology. You see it as a hindrance, while we see it as how life is now. We have plenty of healthy human interaction with like minded people, just not cavemen like yourself who we would rather avoid than have to listen to while you ramble on about something you don't know anything about. Why should I have to suffer through that to buy a car when I don't have to for any other thing I buy?
          Dean Hammond
          • 10 Months Ago
          @Dean Hammond
          @Matt...worked over by a salesperson, thats a typical stereotypical blanket statement ...check below your hips, those are legs....you arent FORCED to do anything, so that makes that comment redundant....
          Dean Hammond
          • 10 Months Ago
          @Dean Hammond
          @Matt, never worked retail have you? funny....
          Dean Hammond
          • 10 Months Ago
          @Dean Hammond
          @Silvrswt.....my guess is you are a middle man as well, and you also deal with them in everyday life ( groceries?...Gasoline?...Electricity...Nat gas, Water.......now what?....heres a de-bunker, Dealerships are a centralized source for Vehicles, their purchase, your financing needs, service needs, Parts needs and body shop needs ALL in one location.....now tell me exactly whats inconvenient about going to one place for all those needs rather than you spending weeks research each specific need. Seems everyone here seems that stepping inside a dealership is scared crazy of finalizing a sales price, heres an answer, just pay window sticker, pay 8% interest rate at a Bank, or get your OWN financing ( hell, there may be better than that 0.9% somewhere ) and say no to any add ons. Simple, but call first so they can clean and gas it and have you out of there in 1/2 an hour ( and it CAN be done ) because at MSRP they will be quite willing to do so....much like Tesla.....
          Dean Hammond
          • 10 Months Ago
          @Dean Hammond
          actually Rr778, theres a lot of worse things, branding a certain profession and everyone as being the same is one...
          Silvrswt
          • 10 Months Ago
          @Dean Hammond
          Not all middlemen are useless, just car sales mean, realtors, and various other solicitors of goods that only exist to hassle buyers and pressure-tech them into closing the deal. Given your defensive tack to any criticism of car salesman, and the generally poor manner in which you present yourself I am going to assume you are a cheesy-smiled middle aged man with a bad tie and toss you in the useless category.
        Dean Hammond
        • 10 Months Ago
        @HVH20
        @rR778....HERES A SNIP, just to make my point...QUOTE "...Our generation has been bent over to bad between the job market, tuition costs, and passing the buck that we are value more substance than flash.............yeah because EVERY other generation had it easy correct? just a walk in the park.......theres that entitlement again....
          The_Zachalope
          • 10 Months Ago
          @Dean Hammond
          Despite the fact the current group of 18-29 year olds are affected by the highest unemployment since 1929 and face the highest tuition costs (adjusted for inflation) ever, according to the BLS and DOE, respectively?
        Jobu
        • 10 Months Ago
        @HVH20
        So Gen Y HVH20, although your arrogance and lack of respect are probably typical for the generation, your knowledge of cars by definition of you reading and commenting on a site like this suggests that you are more knowledgeable on matters of autos than most. That said, you are discounting the fact that the technological landscape is ripe for clutter and misleading information, as well. If you think your generation is immune to that, you're not very wise. Although there are always going to be the slime ball, new to the trade reps out there, you have to respect a salesperson who is fair and good at what they do. There are aspects of owning a car that although I may have the information to handle myself, it sure as hell is easier to call a good salesman and have him or her handle it. Of course, keeping you happy and without problems is the key for them to sell you your next car. I suspect you will figure this out slowly over time, perhaps when you are to the point where you can buy several iPads with one paycheck, Stay humble and remember that it takes real intelligence to know and admit that you do not know everything.
          Matt
          • 10 Months Ago
          @Jobu
          @Jobu, I'm not saying dealerships shouldn't make a profit. I'm saying they shouldn't exist. The manufacturer still makes plenty of profit when the dealer sells a car @invoice, and I'm fine with that, because the manufacturer built the item that has value to me. The guy that yaps falsehoods at me during my test drive then calls me every hour afterwards trying to make a sale? He doesn't provide any value.
          Matt
          • 10 Months Ago
          @Jobu
          @ Dean, nothing I have said is contradictory. The last new car I purchased was 11 years ago, and I still drive it. I negotiated a price, dealer ordered it, a couple months later it was delivered and I went to pick it up. The salesman offered me $200 cash to walk instead of taking delivery. He said that demand had picked up for that model and he could make more money selling it to someone else. In the meantime, I've negotiated 2 vehicle purchases for my wife and I'm trying to buy a new car for myself, but the dealership model is getting more cumbersome to work with every time around. They keep finding more ways to extract "middleman money" from the buyer, so I have to expend more effort identifying and countering these tactics. It's just tiresome and I'm eager to just buy direct from manufacturers in the future.
          Matt
          • 10 Months Ago
          @Jobu
          " if the customers were not seeing value for their services, the MARKET would have killed them long ago. " Except the dealership lobby has helped enact laws in many states prohibiting direct manufacturer sales of vehicles. It's dealerships that are leaning on the crutch of government and trying to subvert the free market economy. I say let's scrap these laws protecting the big dealership political donors and let Tesla and whoever else wants to sell direct, then we can let the consumer decide if dealerships offer any value.
          Matt
          • 10 Months Ago
          @Jobu
          Anyone that "calls a good salesman and have him or her handle it" ends up paying $40k for a $20k car, after fees/extended warranties/protection plans/trade-in ripoff/financing shell games/unnecessary accessories/etc. Every trip to buy a car requires the consumer to do hundreds of hours of research just to be prepared for all the ways the dealership will try to rip you off. If the salesman isn't trying to rip off his customers, he's going to starve, so I don't blame him one bit. I blame the ridiculous dealership business model.
          Dean Hammond
          • 10 Months Ago
          @Jobu
          @ Matt, sorry , but thats absolute Bull$hit....if you paid double MSRP for a vehicle you are an absolute idiot and an out and out LIAR.......you should take a long hard look in the mirror...but watch out for your shadow...
          Dean Hammond
          • 10 Months Ago
          @Jobu
          well put Jobu....now get ready for a vote down onslaught....lol....your comment will get someones Boxers ( the ones showing above the belt ) in a twist.....
          Dean Hammond
          • 10 Months Ago
          @Jobu
          Matt, ignorance is seeping from your pores, im sorry, but some of your comments have me scared of Gen Y'ers, there is NO way all of them can be this stupid....oh, sorry, thats like saying all dealerships are the same....sorry....sad for you Matt, but they ARENT going away, so sack up and get over your fear, although having the same car for 11 years then touting your negotiation prowess has me seriously doubting ANYTHING you have posted....
          Dean Hammond
          • 10 Months Ago
          @Jobu
          @Jobu...regarding the votedowns...I do too, medals of honor, tesla sites especially...talk about adamant to the point of having blinders on...
          Jobu
          • 10 Months Ago
          @Jobu
          Matt, Matt, Matt. Must be awesome to be you! You seem to be one of these people who thinks a small profit is immoral. If you're happy with the service, it might be worth a few extra bucks. I'm not advocating paying double (I know, you just like to exaggerate so that us dumb people can follow along), but I have news for you- NOBODY is going to provide you a service of any kind free of charge. If you think you are getting something for nothing, you are simply not aware of it. Business does not exist to provide universal charity to geniuses like you. Charities do. But whatever. I can't stay mad at you, because I'm too busy thinking about that MILF in the top of the thread....
          Jobu
          • 10 Months Ago
          @Jobu
          Matt- you're foolish to proclaim such a generalization. I often go to the dealership with far more knowledge of the car I'm buying that that of the salesman. Bottom line is time = money, and I don't have a lot of it to give. A *GOOD* salesman thrives on relationships and repeat business. Only bad salesmen rob you blind for a short term win. Of course, there are exceptions to all of this, but fearing a trustworthy rep will only cost you time. Again, i don't have it.
          Jobu
          • 10 Months Ago
          @Jobu
          @ Matt.... With respect, who the hell are you to declare that car dealerships shouldn't exist? If they weren't making money AND if the customers were not seeing value for their services, the MARKET would have killed them long ago. Please don't tell me you're one of those wanna be Government Planners who thinks that just because you have a specific opinion on car dealers, you should be able to eliminate them... I gotta tell you, people who act like this are what has destroyed the economy... And I can prove it.
          Jobu
          • 10 Months Ago
          @Jobu
          Oh, and Dean- I almost get disappointed when my comments are NOT downvoted these days...
        Bernard
        • 10 Months Ago
        @HVH20
        How much is your cell bill? How much do you spend on technology?
      Kuro Houou
      • 10 Months Ago
      I don't think you will ever find a car dealer that knows about cars.. they are very rare. I swear every time I go to a dealer I know more about the car then they do.. They get paid to know everything about the cars, yet it seems my few hours of research teaches me more about the options and costs then they know. Only a few exceptions to this ever occur, and that's when you find a person who is actually interested in the cars they sell. The majority, read the brochure once and then slime their way into trying to make a sale. I am much more likely to buy from someone who actually knows what they are selling then anything else!
        GR8LegsNJ
        • 10 Months Ago
        @Kuro Houou
        I feel the same. When I walk into a dealer to purchase a vehicle, the so-called sales-people have no clue about the vehicle. They don't know about options, or any technical information. In my case I spoken to as if I was a dummy or I am told to bring my husband back with me. I inform this person that #1 I am a widow, kind of difficult to bring my husband in, and #2 I probably have a heck of more education then they do. I am an aeronautical engineer. When they recover, I find the sales manager and ask for another sales person who isn't a jerk.
          Dean Hammond
          • 10 Months Ago
          @GR8LegsNJ
          not going to deny there is good and bad, and that doesn't just apply to Dealerships....dare i say, and no offense...theres some sub par Aeronautical Engineers as well....problem is the label ( and possibly deservedly so ) that Burdens the "Car Business"....and I truley doubt , based on some of the comments on this thread, it will ever go away...
        Dean Hammond
        • 10 Months Ago
        @Kuro Houou
        Kuro, in defense please lookup the ordering guide for the Ford F-150....its 31 plus pages....to memorize every option, color combo, wheel/ tire/ wheelbase /engine option, towing capability with axle ratios, stereo type with trim level....etc etc etc ....is not possible even for the most intelligent sales person, and remember thats just on of a lineup that includes Fiesta, Focus, Fusion Taurus, Econoline van, Econoline Wagon Transit Connect commercial, Transit Connect Wagon, Mustang ...etc etc etc ....so, throw some of these poor guys a bone before lambasting, its not as easy a job as one would like to make out.
          clquake
          • 10 Months Ago
          @Dean Hammond
          Dean, if my job was to sell Fords, I would know everything there is to know about Fords. 31 pages for the F150? Easy, especially when most of them are pictures of Ford logos. Learning everything about your manufacturer's line of cars is probably the easiest thing to do. Most of car manufacturer items are the same across the lineup, so it's not that much to ask, especially when other industries have regulators and lawmakers consistently publishing 1000 page books each month.
          DK
          • 10 Months Ago
          @Dean Hammond
          So they should just lie or make something up and we should be ok with that? Just say lets take a look on the computer.
          Dean Hammond
          • 10 Months Ago
          @Dean Hammond
          @DK....here ya go, what axle ratio should one order on a F-150 Supercab LONG Bed, 4 wheel drive with the ecoboost engine, in order to tow the most, and exactly what is that towing limit...also, what is the GVW of the vehicle and can I get the 20 inch wheels......get back to me....
          Dean Hammond
          • 10 Months Ago
          @Dean Hammond
          did I say that DK, NO.....and PS, just because its on a computer screen doesnt mean its accurate...the data is input by ?......
          Dean Hammond
          • 10 Months Ago
          @Dean Hammond
          DK?...anything yet?...
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